Everyone seems to be ripping off Snapchat’s style these days, whether it’s the spread of vanishing video or “Stories”. Still, it doesn’t seem to be impacting the platform’s popularity with their biggest demographic.
Teens still prefer Snapchat over any other platform – and it’s not even close.
The investment firm Piper Jaffray’s latest annual “Taking Stock With Teens” report surveyed over 6,100 people across 44 states. It specifically asked teens about their social media usage over the past month.
According to their results published on AdWeek, almost half (47%) of all teens said Snapchat is their favorite app. That’s an increase from 35% last year. The closest runner-up was Instagram, which was preferred by 24% of teens. Despite being the biggest social network, Facebook trailed with 9% of the vote. Lastly, Twitter and Pinterest picked up 7% and 1% respectively.
The report also includes a number of other interesting findings about teens’ media and shopping habits, including:
- 82% of teens say their next phone would be an iPhone
- 23% of teens prefer to shop at specialty retailers, with 17% saying they like pure-play e-commerce retailers
- 49% of teens say their favorite website is Amazon, while 6% choose Nike.com and 5% prefer American Eagle’s website.