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Everyone knows social media is fickle. You can share something you think is great and get no response, while an offhand post that you threw up blows up with likes, comments, and shares. So what makes the difference?

Of course, there are countless reasons that some things perform better than others on social media, but one of the biggest factors is likely something you haven’t considered – timing.

Timing really is everything on social media, but it can be hard to discern exactly when the best time is for you to start posting. The right time on Twitter may not be the right time on Facebook, LinkedIn, or Instagram. Complicating things more, the best times are different for varying industries.

So, how do you figure out when the right time is for you? You could just try different things until something works, but I suggest using the infographic below to take a more informed approach.

The infographic from CoSchedule combines all the best data about timing on social media to give you a complete guide for discovering the prime time for your social media activity. Check it out below or head over to CoSchedule’s site for a more in-depth breakdown.

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Want to get the most out of your social media efforts? There is no one-size-fits-all method that is guaranteed to give you success across every platform like Instagram, Facebook, and Twitter. Each platform has its own demographics and user behavior that means you must adapt to make sure you are striking when the iron is at its hottest.

Matt Booth from AddPeople made that easy to do with a simple infographic breaking down the demographics, user behavior, and best times to post for the biggest platforms you might be marketing on:

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Instagram is breaking away from the model it helped pioneer by extending videos from the standard 15-second length to a full 60 seconds. The company made its name by taking advantage of the trend for micro-length videos similar to Vine’s 7-second length, but it is now stretching its legs with longer videos.

Instagram says it is making the change in order to “bring you fun, flexible and creative ways to create and watch video on Instagram.”

Of course, the new video length limits won’t be turning Instagram into YouTube all of a sudden. The extended limit simply allows people to latch onto longer and more diverse stories.

The longer clips will hopefully spur increased engagement for the company who is currently seeing record low levels of user engagement. Despite this drop in engagement, Instagram says the amount of time spent watching videos on the platform has increased over 40% over the past 6 months.

Along with the change to video lengths, Instagram also announced that iOS users are once again able to create videos out of multiple clips from the camera roll. Both new features have already begun rolling out for users and will be available for everyone in the coming months.

Of course, along with longer videos comes longer ads on Instagram, which should make marketers and businesses who use the platform happy. Longer ads translate into more opportunities to tell engaging stories and catch the attention of your audience.

Source: Shawn Campbell

Source: Shawn Campbell

Rumor has it that Twitter will be extending the character limit of Tweets from 140 characters to upwards of 10,000 characters. The news comes from a report in Recode, which cites multiple sources claiming the longer tweets should be expected by the end of the quarter, but public reaction is mixed at best.

Descriptions of the new feature say the longer tweets wouldn’t clutter up feeds. Instead, up to 140 characters of any tweet will appear in user’s timelines, but a new call to action would allow users to read more.

The sources also say the company is already planning for how users might attempt to spam timelines so they might be able to combat it. For example, there may be limits to the number of other users that can be mentioned in tweets.

Unfortunately for the company, response to the rumor has already been overwhelmingly negative. Many say the 140 character limit has been the defining feature of Twitter and without it there is little to distinguish the platform.

The hashtag #Twitter10k has already taken off as users both mock and lament the rumor. Here is just a sampling of what users are saying:

Given the reaction to the rumor, it is hard to predict whether Twitter will follow through or go back to the drawing board for the next big feature. The best indication will be if we start seeing tests for different character lengths in tweets in the coming month.

 

Facebook hit a milestone for both its company and the internet as a whole this past Monday, August 24th. According to an announcement from CEO and founder Mark Zuckerberg on the network, Facebook recorded one billion daily active users on Monday.

As Zuckerberg said in the announcement, “We just passed an important milestone. For the first time ever, one billion people used Facebook in a single day. On Monday, 1 in 7 people on Earth used Facebook to connect with their friends and family.”

He continued:

When we talk about our financials, we use average numbers, but this is different. This was the first time we reached this milestone, and it’s just the beginning of connecting the whole world.

I’m so proud of our community for the progress we’ve made. Our community stands for giving every person a voice, for promoting understanding and for including everyone in the opportunities of our modern world.

A more open and connected world is a better world. It brings stronger relationships with those you love, a stronger economy with more opportunities, and a stronger society that reflects all of our values.

Thank you for being part of our community and for everything you’ve done to help us reach this milestone. I’m looking forward to seeing what we accomplish together.

To put in context just how huge this is, Twitter reaches approximately 100 million users every day, while Instagram recently celebrated receiving 300 million daily users.

You can also consider that approximately 3.1 billion people use the internet every day, meaning a third of those people also used Facebook at some point Monday.

While it is likely that Google, who processes around 6 billion searches every day, sees more active daily users than the social media site, it is still remarkable to think that a single site was able to connect so many people around the entire globe on a single day.

The milestone is a great cause for celebration for Facebook, who will almost certainly see even greater milestones in the future.

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While Facebook users have been able to share animated GIDs on Facebook since this spring, businesses and other Page owners have been left out in the rain. Now, Facebook is testing the animated image format with a small selection of Pages, suggesting the feature may be available to all Pages in the near future.

As reported by TechCrunch, Wendy’s and Coca-Cola’s Brazilian brand Kuat unveiled the small test by posting GIFs yesterday.

Facebook has since confirmed that a small number of Pages have been given the ability to post GIFs as an experiment, saying in an email:

“GIF’s can be a fun and compelling way to communicate, so we’ve started testing GIF support in posts and boosted posts for a small percentage of Facebook Pages. We will evaluate whether it drives a great experience for people before rolling it out to more Pages.”

As with posting GIFs on personal profiles, GIFs are posted on Facebook by pasting in a link from a third-party source such as Giphy, Imgur, or Tumblr. They will still not be displayed if directly uploaded into the Facebook platform.

Social media is all about crafting an image and that starts at the profile and cover photos. These pictures are the first things visitors see when they come to your profile, and it is essential to maintain a consistent image across social media. Unfortunately, trying to prepare your photos in the ideal sizes and specifications for the wide array of social media platforms can be a headache.

Every single social media site has their own specific sizes for images and many of the specs can seem almost random. Facebook requires 851px by 315px, while Google calls for 1080px by 608px and images on LinkedIn are supposed to be 646px by 220px. You can spend your time trying to come up with a mnemonic device to try to keep all the different image specs straight, but chances are your time is better spent elsewhere.

Thankfully, the team at Spredfast created a handy infographic which lays out the most recent photo specs for pretty much any social network you are likely to be on. The graphic details all the ideal photo sizes for profile pics and cover photos, as well as detailing the optimal sizes for posting photos to make sure cropping won’t ruin the image.

 Social Image Size Infographic

Over the past year, more than a few people have predicted the death of Facebook. They cite the shrinking number of teens signing up for the social site and the increasing difficulty for brands to get organic exposure as proof the end is near. But, a new report from Shareaholic show Facebook is still going strong.

Facebook has consistently been the leader in social referral traffic for years, and their share of traffic referrals is only growing especially during the last quarter of 2014. In fact, Shareaholic’s data suggests Facebook may be responsible for nearly a quarter of all traffic online.

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The most popular social media site reached over 25% of the total share of visits to Shareaholic’s network through October and December, however it fell to 24.64% in December. Overall the site gained 2.27 percent since the third quarter.

The report confirms Pinterest’s popularity, as the data showed the site in second place. Still, even Pinterest can’t compete with Facebook’s share of traffic referrals. Pinterest’s share was only 5.06%, nearly five times less than Facebook.

SEO is an essential part of growing your business online, but it can often seem impossible to keep up with the constantly changing trends and policies. With the never-ending changes coming from Google and the other major search engines, you could drive yourself crazy trying to react to every single update.

Thankfully, a recent infographic from CJG Digital Marketing breaks down the most important trends and changes coming for SEO in 2015. With these tips, you won’t have to fight to keep up to date with the latest changes because you’ll be prepared before they even happen.

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