Instant Articles

Facebook is bringing its Instant Articles to all developers and content producers. The social media platform has been slowly testing its feature, which allows publishers to share content on Facebook mobile that is fast-loading and easy to read.

During Facebook’s F8 conference, the company announced that publishers of any size or kind can now publish via Instant Articles while also sharing some statistics showing how Instant Articles have been performing so far.

According to Facebook’s data, Instant Articles leads to

  • 20% more clicks on links to content
  • 70% reduced likelihood of abandoning content once clicking on it.
  • 30% more shares compared to the average mobile web articles.

Instant Articles are Facebook’s response to Google’s Accelerated Mobile Pages and other fast-loading content platforms that streamline pages to ensure they load almost instantaneously on mobile devices. Facebook’s Instant Articles are unique though, because they also allow publishers to control ad placements within their content.

Publishers can even publish native ads as Instant Articles, which are distinguished from traditional content through unique styling options and the ability to add your company’s logo.

“Facebook’s goal is to connect people to the stories, posts, videos or photos that matter most to them,” the company says. “Opening up Instant Articles will allow any publisher to tell great stories, that load quickly, to people all over the world. With Instant Articles, they can do this while retaining control over the experience, their ads and their data.”

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