When it comes to social media, less is often more. That is especially the case for word counts of your social media posts and blog articles, according to an infographic recently shared by Express Writers.

Twitter has a cap of 140 characters per tweet, but that doesn’t mean you need to use every character available. The infographic explains that “tweets that are 100 characters or shorter enjoy 17% more engagement than longer tweets.”

“So-called ‘medium-length’ tweets (between 71-100 characters) are re-tweeted more often than large (101 characters or longer) or small (41-71 character) tweets.”

Meanwhile, you may think of Facebook as the place to go for long-form posts and blog-style content, but you would be wrong. In fact, brevity is the soul of Facebook, with the ideal length for a post being just 40 characters or fewer.

“Facebook posts with 40 characters earn 86% more engagement than longer posts,” according to the infographic, and “the second-best length of a Facebook post is 80 characters or fewer. These posts receive 66% more engagement than longer posts.”

Want to make sure your content is hitting the right notes and not exhausting the short-attention spans so prevalent on social media? Find out exactly how long your content should be in the infographic below:

ContentLengthInfographic

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