The TMO Blog

The Best Super Bowl Ads of 2017

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The Super Bowl is advertising’s biggest day of the year with brands spending millions to get their products in the spotlight. Many tune in just to enjoy the biggest ads of the year and this year commercials gave audiences a fair share of laughs,…
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Pinterest Expands Search Ads To More Marketers

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Pinterest has been teasing its leap into search advertising for months, if not years. While the company is still yet to open its search advertising platform for all businesses, it continues to test search ads with a limited number of partners. Now,…
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Facebook Changes How They Rank Videos

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Over the past year or so you have probably noticed a pretty big shift happening on your Facebook News Feed. Video content has taken over, making up a huge portion of what you see on the platform. To help sort through the influx of videos,…
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You Can Now Sync Your Ad Campaigns Across Google and Bing Ads

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While Google largely pretends Bing Ads doesn’t exist, Bing has been working hard to make it easier for advertisers to manage campaigns for both services from one place. This started by offering the ability to import Google AdWords campaigns…
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Google Improves YouTube Ads With Better Tracking and Targeting

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YouTube may be one of Google’s largest platforms, but it gets treated a bit like the black sheep when it comes to Google’s ad services. Targeting has been limited compared to typical AdWords options, and ad options have been built around…
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Google is Retiring Google+ On January 24th, Replacing It With Google+

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Google+ is dead. Long live Google+. Google announced it is retiring the “classic” Google+ we all know and replacing it with an all-new updated version with several big updates. The company says it is aiming to please users with several…
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Ads and Insights are Coming to Instagram Stories

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In just five months Instagram Stories has grown into a force to be reckoned with, as the company has launched numerous new features like links, live video, and hands-free video recording. Now, the platform is working to make Stories more attractive…
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Google Confirms It Has Launched Its Mobile Interstitial Penalty

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Google has officially begun rolling out the intrusive mobile interstitial penalty yesterday after months of warnings the penalty would be launched on January 10, 2017. The roll-out was confirmed by both John Mueller and Gary Illyes yesterday. https://twitter.com/JohnMu/status/819094758027038720?ref_src=twsrc%5Etfw https://twitter.com/methode/status/818882193816752128?ref_src=twsrc%5Etfw The…
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Why Video Marketing Should Be a Priority in 2017 [Infographic]

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Video finally came into its own as a content marketing format over the past year, with the launch of 360-degree videos, Facebook Live, and all sorts of new features for video marketing on Twitter, Instagram, and Snapchat. It was only a matter…
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