The TMO Blog

You Can Now Sync Your Ad Campaigns Across Google and Bing Ads

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While Google largely pretends Bing Ads doesn’t exist, Bing has been working hard to make it easier for advertisers to manage campaigns for both services from one place. This started by offering the ability to import Google AdWords campaigns…
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Google Improves YouTube Ads With Better Tracking and Targeting

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YouTube may be one of Google’s largest platforms, but it gets treated a bit like the black sheep when it comes to Google’s ad services. Targeting has been limited compared to typical AdWords options, and ad options have been built around…
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Google is Retiring Google+ On January 24th, Replacing It With Google+

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Google+ is dead. Long live Google+. Google announced it is retiring the “classic” Google+ we all know and replacing it with an all-new updated version with several big updates. The company says it is aiming to please users with several…
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Ads and Insights are Coming to Instagram Stories

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In just five months Instagram Stories has grown into a force to be reckoned with, as the company has launched numerous new features like links, live video, and hands-free video recording. Now, the platform is working to make Stories more attractive…
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Google Confirms It Has Launched Its Mobile Interstitial Penalty

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Google has officially begun rolling out the intrusive mobile interstitial penalty yesterday after months of warnings the penalty would be launched on January 10, 2017. The roll-out was confirmed by both John Mueller and Gary Illyes yesterday. https://twitter.com/JohnMu/status/819094758027038720?ref_src=twsrc%5Etfw https://twitter.com/methode/status/818882193816752128?ref_src=twsrc%5Etfw The…
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Why Video Marketing Should Be a Priority in 2017 [Infographic]

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Video finally came into its own as a content marketing format over the past year, with the launch of 360-degree videos, Facebook Live, and all sorts of new features for video marketing on Twitter, Instagram, and Snapchat. It was only a matter…
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Bing Reveals The Top Marketing Search Terms For 2016

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Bing has unveiled the top marketing keywords searched for throughout last year, based on their US search data. The new reveal sheds light on what people are thinking of and what the biggest upcoming trends are, with personal assistants beating…
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Sites Without HTTPS May Be Marked as Non-Secure in Chrome Soon

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Google is making some changes to protect users’ sensitive information online, and it could lead to your site being marked as non-secure by Google’s web browser at the end of this month. Google released a warning that as of the end of January…
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Protect Your Google Listings From The Latest Negative SEO Tactic

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There’s a new malicious SEO tactic making the rounds and your Google My Business listings could easily be the victim, according to web security company Sucuri. The company says individuals are sneaking inappropriate or damaging photos into…
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