Video finally came into its own as a content marketing format over the past year, with the launch of 360-degree videos, Facebook Live, and all sorts of new features for video marketing on Twitter, Instagram, and Snapchat.
It was only a matter of time, as video has been a huge part of the online ecosystem since the launch of YouTube all those years ago. Currently, estimates suggest up to 78% of all people watch videos online every week and 55% percent make it a daily activity. That means if you have been ignoring online video as a marketing channel for your business, you’re missing out on a huge and highly engaged audience.
With the start of the new year, many businesses are considering finally making video marketing a part of their larger advertising strategy. If you aren’t, you might want to reconsider. This infographic created by HighQ shows exactly why 2017 is poised to be the year video marketing blows up. You don’t want to be lagging behind when it does.