In just five months Instagram Stories has grown into a force to be reckoned with, as the company has launched numerous new features like links, live video, and hands-free video recording. Now, the platform is working to make Stories more attractive to businesses with ads and insights for Stories.
According to Instagram’s own numbers, over 150 million users interact with Stories every day, with one in five Stories also receiving direct messages from viewers. The company also says 70% of users follow a business on Instagram and a third of the most viewed Stories are created and shared by businesses.
Now, the company has announced that ads and insights for Instagram Stories are coming soon.
Ads for Instagram Stories
For now, ads are limited to just 30 brands like Maybelline, New York, Nike, and Netflix, who have been given the ability to test a new 15-second, full-screen ads during Instagram Stories. If you want to see what the ads might look like, check out how Airbnb is using ads in Instagram Stories:
Insights for Instagram Stories
In addition to the testing of ads for Instagram Stories, Insights will also be available as part of Instagram Business Tools. Anyone with a business account can now view impressions, reach, replies, and exits for all their stories within Business Tools. You can see a preview of Insights for Stories below:
These new features are expected to roll out globally in the new couple of weeks, so keep your eyes out.