The TMO Blog

Survey Shows Most Marketing Calls Go Unanswered

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It is no secret that our relationship with telephones and marketing calls has drastically changed over the past 5 years. There are mountains of anecdotal evidence that the vast majority of people have stopped answering phone calls from numbers…
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Twitter Creates New Short Video Ad Option

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Twitter is launching a new video ad option which allows advertisers to create and run short video ads (under 15 seconds) and only be charged if the ad is viewed for at least six seconds.  The company describes the new ad unit as a “flexible…
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Paid Search Ads are Becoming The First Advertising Choice For Retailers

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A new report shows that paid search ads are the fastest growing way to advertise online for retailers.  According to the findings from eMarketer, retail advertisers in the US will spend a combined $13.12 billion on search ads in 2019, up…
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Google’s new gallery ads launch In beta

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Google’s highly-anticipated "gallery ads", which were first announced back in May at the Google Marketing Live conference, are rolling out to advertisers in beta.  The ads are stylish, image-heavy carousels with up to 8 images which appear…
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Google Brings App Ads To Google Discover and YouTube Apps

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App ads on Google’s ad network will soon be eligible to appear in some very high-profile places as the ad platform is expanding app ads to both Google’s Discover feed and within YouTube apps.  Currently, app ads are shown across a wide…
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Snapchat Launches New ‘Instant’ Ad Creation Tool

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Snapchat is launching a new advertising tool, called Instant Create, which promises to do all the heavy lifting of creating a Snapchat-optimized ad for you. With the tool, you can create ads that can be published across the platform in just…
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Google Starts Adding “Request a Quote” Button To Local Search Results

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Google has started automatically adding a large “Request a Quote” button to eligible business listings in its local search results. The button appears to be limited to just businesses who have opted into the Google My Business messaging…
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Facebook Changes Image Sizes and Text Lengths in Mobile News Feeds

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Facebook is changing how videos and photos appear on mobile devices, with new aspect ratios for visual posts and less accompanying text in the mobile news feed.  This means you’ll have to make some changes when optimizing for Facebook’s…
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4 Ways to Start Growing Your Brand on LinkedIn Today

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When it comes to growing your business on social media, everyone automatically starts thinking about Facebook. That’s great if you have a brand which suits that platform, like a clothing brand, athletic equipment company, or content publishing…
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