Facebook is changing how videos and photos appear on mobile devices, with new aspect ratios for visual posts and less accompanying text in the mobile news feed.
This means you’ll have to make some changes when optimizing for Facebook’s mobile news feed if you want everything to appear properly in your posts.
In the past, images on Facebook were optimized for a taller 2:3 aspect ratio to a more square 4:5 aspect ratio.
Anything taller than that will be cropped out in preview images within the news feed, only actually viewable to those who tap to see the full image.
At the same time, the platform is reducing the lines of text accompanying these posts – going from 7 lines of text to just 3 lines.
Anything longer than that will be hidden behind a prompt to show additional text.
Both of these changes will be put into effect starting on August 19th, giving you a few weeks to make adjustments to your upcoming posts.
According to a spokesperson from the company, the tweaks are “designed to simplify our formats and improve the consistency of our mobile experience.”
In turn, the company says the new post format will increase the impact of mobile ads and make it easier to use the same content across both Facebook and Instagram.