The TMO Blog

Facebook launches dramatic new limits on Groups and Pages

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Facebook has announced sweeping changes to its news feed and the way it handles groups or pages that violate the company’s content policies. The new changes, including a new algorithm signal, are aimed at reducing the reach of sites spreading…
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Google My Business listings now show product catalogs on mobile and desktop

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The latest update to Google My Business's listings makes product catalogs even more powerful by displaying them in both desktop and mobile search results. Since October 2018, when they were first introduced, product catalogs on Google My…
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Survey shows 79% of online advertisers are incorporating SEO

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Often, businesses think of SEO and online advertising as being entirely separate. They may feel like they need to choose one or the other. However, a new study from WordStream shows that most experts agree that SEO and advertising work best…
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LinkedIn’s new ad targeting options allow you to target your ideal customer

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LinkedIn is expanding its ad targeting options to allow advertisers the ability to better target their ideal audience. The professional social platform has launched lookalike audience targeting which allows you to create an ad audience similar…
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“Checkout on Instagram” lets shoppers buy products within Instagram’s app

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Instagram is launching a new in-app checkout feature for a limited number of brands which will let users make purchases without ever having to leave the app. For now, the new feature is limited to just 23 big-name brands like Adidas, Burberry,…
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Google Shopping Ads are now showing in Google Images results

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Google’s “Shopping Ads” will start appearing within Google Images search results by default, as the company announced recently in an email to advertisers. In the past, it was possible to display your shopping ads in Google Images by…
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Pinterest introduces new shopping tools for retailers and consumers

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Pinterest is making it easier for brands and consumers to connect with a number of new tools aimed at getting more products in front of interested viewers. The company announced a slew of new updates designed to improve personalized…
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Google’s Call-Only Ads get even bigger and better

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Google’s call-only ads are an incredibly powerful tool for companies who primarily do business through the phone. Not only can they get your phone to ring when nothing else will, they are entirely trackable so you will know when your ads drive…
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Nearly half of people are put off by Chrome’s “not secure” warnings

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In mid-2018, Google’s web browser Chrome made a small tweak to help users know how safe a specific site was. Specifically, it added a tag in the search bar flagging any site that had not updated to HTTPS as “not secure”. Now, with the…
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