The TMO Blog

Facebook Status Updates For Businesses: 7 Tips

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Facebook has implemented an algorithm called "EdgeRank" which adjusts the weight of importance of any post based on how popular it is. So how can you improve the EdgeRank of your posts on your business accounts on Facebook? Here's a few ways: Scheduling…
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Google AdWords Ad Extensions Can Improve Performance

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Ad extensions allow you to show additional information on your Google AdWords ads such as displaying map with business locations, linking to additional pages within the site, showing a click-to-call phone number, connecting your Google Plus…
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Google’s First SERP Down To 7 Listings

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Google appears to be testing some changes to the first page of results. The first listing is getting additional "sitelinks" underneath in many cases, from two links to as many as six additional links. For search results that have the first listing…
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How To Refine Google Display Network Ad Targeting

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People seem to think that the Google Display Network (GDN) is like drinking from a fire hose: turn it on and get a ton of traffic. But as a campaign manager you need to control the stream of visitors or else your GDN campaign will drown in unqualified…
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Client Center Changes in Microsoft adCenter

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Advertisers can know change or add agencies without losing their entire account history, thanks to the updated version of adCenter by Microsoft. Microsoft are now calling that “Agency Enablement”, through that the agencies can link…
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Google Shopping Accounts Now Editable In AdWords Editor

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Google made an update to AdWords Editor that allows for changes to details with Product Listing Ads, ads that are used in line with Google Shopping accounts. Now businesses that use Google Shopping can make changes to the advertisements that…
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Does Social Media Work For Businesses?

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A lot of businesses do not think they need social media or in some cases, even any online marketing. They see it as a way to talk to friends and nothing more. The thing that must be realized is that in order to properly take advantage of social…
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Google Says If You’ve Blocked GoogleBot

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There are many webmasters who have their reason to block GoogleBot from their site. Your site can still be listed, but if you've prevented the GoogleBot from crawling your pages Google will display it clearly in the SERPs. Instead of showing…
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3 AdWords Features To Help Manage Campaigns

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There are three options inside AdWords that many don't see or realize that can help hugely to save time and effort. 1) Bulk changes to local business listings - you can actually change multiple location extensions at once using AdWords Editor.…
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