Google has made an update to AdWords that now allows for targeting through Nielsen DMAs (designated marketing areas) in the US and postal code targeting in Canada. Using Nielsen means that any marketers can expect to be able to target the same groupings of people online as they would be able to through television. Google has also made adjustments for nine other countries to allow for city and regional targeting, and adding location extensions for the first time in six new countries.
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AdWords Adds Geo-Targeting Options in 11 Countries, Including Canadian Postal Codes