The TMO Blog

Microsoft Wants You To Take the Bing Challenge

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The "Pepsi Challange" of the 1970's and early 1980's was a classic marketing move that created tons of similar advertising campaigns. In the challenge, Pepsi went to popular areas like shopping malls and had public participate in blind taste…
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Stop Being Lazy: Why Social Media is Bad For Your Business

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Don't let the headline fool you. Marketing your business over social media can be an excellent decision. However, it's easy to put more emphasis on those 'Like's and 'RT's than actual, money-making sales. Here are five reasons why you need to…
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Make Your Small Business Big In Social Media

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One of the best dirty little secrets about social media for businesses is that you don't need enormous resources or a large, established audience for your efforts to pay dividends.  In fact, small businesses can adapt to constantly changing…
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Why Transparency is Essential for SEO Providers

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In the SEO industry, there are more than a few people out there who are more than happy to take advantage of unknowing website owners  They are detrimental to the expertise, authority and trustworthiness of the entire industry. Numerous…
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Protect Your Privacy Against These Facebook Tricks

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  We all use Facebook apps for one reason or another, but you may have granted those apps and their creators access to your personal information without even realizing it.  Thanks to a handful of redesigns, it is harder than ever to tell…
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Increase Facebook EdgeRank – 5 Ways

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Facebook uses an algorithm called EdgeRank to help determine how much visibility a post should get. There are many ways to improve a business's page feed on Facebook to increase EdgeRank, but here are five to try that may help your page. Post…
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How To Adjust Design For Different Browser Sizes on Your Site

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One element of web design and SEO that is referenced quite a bit is the concept of being "above the fold". This is something that is affected by the resolution the visitor has and the size of their browser. You can now see exactly how people…
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Why is PPC Lead Generation Dropping?

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For internet marketing in the U.S., SEO is still the top method of generating leads. It appears now that PPC is losing its ability to do lead generation (based on the 2nd annual State of Digital Marketing survey). Both business-to-business and…
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An Easy Way To Improve AdWords Conversions

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One of the major elements of the sales funnel that is not often focused on enough when doing PPC work is a rather important part: the landing page. Making sure the CTR is high, the QS is appropriately high, and ad groups are separated as they…
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