The TMO Blog

8 Things Anyone Can Do To Improve Your Paid Search Marketing Efforts

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As online optimization and marketing become more and more essential to the success of smaller businesses, many small businesses are trying to manage as much online marketing on their own as they can manage with limited time and resources. Most…
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Give Your Rankings a Small Boost By Improving Your Site’s Security

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In the past, several Google employees have suggested they would like to see site security included as a ranking factor within their search engine. Now, Google has followed through and announced that going HTTPS, or adding a SSL 2048-bit key…
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What Do The Experts Think of Google’s Latest Algorithm?

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It has been a few weeks since Google caught the search world by surprise with the release of its local search algorithm which has been nicknamed "Pigeon." Out of all of Google's search algorithms, Pigeon was likely the most well-received at…
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Bing Announces New Site Safety Page

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Bing is working hard to improve user safety. But rather than censoring or blocking sites that Bing deems to be a threat, the search engine is offering extra information so that users can make informed decisions and hopefully avoid sites that…
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In an Increasingly Mobile World, Consumers are Learning to Trust Mobile Ads

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The report from the 3rd Annual U.S. Mobile Path-to-Purchase Study conducted by xAd and Telmetrics shows that as consumers mobile shoppers are increasingly receptive to relevant mobile ads, reflecting the increasing trust in mobile browsing. The…
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Google’s New Product Ratings Could Mean Big Things For Online Retailers

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Google has been working hard to expand their reviews and ratings systems, and yesterday they made a big step by announcing that they will be introducing product ratings for Product Listing Ads (PLAs). The announcement, which appeared on the…
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Everything You Want to Know About Google Analytics After The iOS App Release

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A few weeks ago Google finally got around to releasing the iOS version of Google Analytics. The app had been available for Android for quite some time, but the release to iOS makes website data available to webmasters at any time and it is fair…
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Facebook Sees More Daily Users and Revenue Thanks To Mobile Users

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The majority of reports about Facebook this year would suggest the largest social media platform is about to crumble under its own weight. But, all the latest data from their Second Quarter 2014 Financial Summary indicates otherwise. The report…
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Google Rolls Out New Local Search Algorithm

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Last night Google breathed new life into a forgotten algorithm by updating their local search algorithm to provide more useful, relevant, and accurate local search results that are more closely linked to traditional web search ranking signals. While…
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