The TMO Blog

Reports Say Facebook Will Launch a New Advertising Platform Soon

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For many advertising platforms, the rising use of mobile devices to browse the internet has been both a boon and a relief. While the greater number of people accessing the internet on-the-go means advertisers have a better chance of connecting…
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New Report On Mobile Shopping Holds Great Insights for Advertisers

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The latest "audience insights" report for Q2 of this year from NinthDecimal was released this week and the findings about shopping on mobile devices could have a big influence on how marketers think about on-the-go research and conversions. The…
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Facebook Creates New Webpage To Help Content Creators and Marketers

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Facebook has become a bit of a source of conflict among many content marketers as organic reach has plummeted in recent years, however most stick around because the social media platform still has a massive impact when it works. In an effort…
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Is Google Going To Listen To Your TV Before Giving Search Results?

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Yesterday morning, Bill Slawski from SEO By The Sea discovered that Google has been granted a patent which suggests they are working on a method to use information about what is showing on television in your area as a ranking signal in search…
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Can Your Brand Benefit From an App? This Report May Help You Decide

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As online marketing tries to adapt to smartphones and social media, another burgeoning opportunity to establish a brand is growing. Apps are quickly becoming part of every day life for many people, and a new analysis from Localytics shows that…
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An Essential Glossary for SEO

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Online marketing can be difficult for newcomers to get a grasp on thanks to the absolutely huge amount of jargon involved. It can be mind boggling to attempt to work through all the terms without any clear or simple explanation offered. Worst…
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Google Is Updating AdWords Formats To Highlight Ad Extensions

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Close to a year after introducing ad extensions and formats to the AdWords Ad Rank formula, Google has announced they will be increasing their visibility as it becomes more and more clear that ad extensions improve ad performance almost universally. Starting…
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The Latest Ranking Factors Study Confirms Content is King

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Seeing as Google isn't giving away their search engine ranking factors playbook anytime soon, many people working in the search industry work constantly to discern as much as possible about how the biggest search engine ranks websites. One group…
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YouTube Crowned The Most Effective Paid Advertising Social Media Platform

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You might assume that the largest social media platform would have the most effective paid advertising platform, but Facebook's platform doesn't hold the title according to a report from VentureBeat. According to the report based on a study…
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