Google Brings Advertising For Apps To Search And YouTube
A little over a year ago, Google brought apps into advertising through the use of app install and app re-engagement ads, which made their way to Google’s mobile AdMob Network this June. Today, these ads also became available on Google Search and YouTube globally.
If you haven’t gotten familiar with app install and app re-engagement ads, Ginny Marvin gives a great explanation in her article for Marketing Land.
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