The TMO Blog

Search Ad Spending For Mobile Will Bypass Desktop Spending in 2015

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A report released late last week finds that, beginning in 2015, just over half (50.1 percent) of spending on paid search ads will go towards mobile ads. The findings come from research firm eMarketer, who also predicts the trend to continue…
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Google+ Now Allows You To Pin Your Most Important Posts

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It can seem like the entire world hates Google+ sometimes, but in reality the social media platform has carved out a niche audience that has stayed loyal over several years, and recent changes have given the platform a strong presence in local…
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Firefox Agreement With Yahoo Gives The Search Engine a Boost

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Google has had a strong grip on the vast majority of web traffic, but a new report suggests they are losing their grasp. In just two weeks since Yahoo replaced Google as the default search engine in Firefox's latest version, the search engine…
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The Biggest Shifts In SEO You Need To Know For 2015

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If you are still running SEO the same way you were at the start of the year you are already behind the curve. SEO is constantly changing and proper SEO strategies need to be well-planned enough to stay on target over long periods of time while…
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Google Maps Releases Overhauled Local Page Quality Guidelines

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Last night, Google Maps released massively revamped quality guidelines for local pages which could have a heavy impact on businesses who don’t ensure their pages conform. Jade Wang from Google shared the news in the Google Forums stating: We’ve…
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Kim Kardashian Is The Most Searched For Celebrity of 2014 and Other Bing Search Trends

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Love her or hate her, chances are if you were searching for a celebrity this year using Bing, you were probably looking Kim Kardashian. Thanks to her highly publicized marriage to Kanye West and her “break the internet” magazine cover,…
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Facebook Sent 10% More Traffic To Publishers This Year

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According to Parse.ly's quarterly Authority Report, Facebook is still the best social platform for publishers looking for exposure. The site saw a 10 percent increase in referral traffic to publisher sites this August, compared to the data from…
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Facebook Closes The Like Gate Starting Wednesday

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Tomorrow marks a rather significant change in Facebook policy as they close the so-called "like gate." As announced in August, Facebook has decided that pages will no longer be able to require likes to enter contests or view content. Facebook…
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Instagram Launches Video Ads For a Select Few

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After Facebook's success with video ads, it was only a matter of time before Instagram rolled out their own video ad options. According to Ad Week, you can expect that to start today as the Facebook-owned social image and video platform finally…
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