The TMO Blog

More Than Half of Search Marketers Aren’t Tracking Phone Call Conversions

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Tulsa Marketing Online has always believed tracking data is one of the most essential steps to running an informed marketing campaign, but apparently many search marketers are opting out of comprehensive tracking when it comes to phone conversions…
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Is Google Going To Revolutionize Search With Image Reading?

It isn't a reality quite yet, but image reading and object recognition are likely to change the search game in a big way before long. Razvan Gavrilas has spent the past few months researching the advancements Google is making in the fields of…
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Are You Optimizing For Pinterest?

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SEO and social media marketing have been interconnected for several years, but they are also typically treated like separate efforts that influence and benefit from each other rather than being entirely coupled. That is why one of the most neglected…
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Survey Says Small Businesses Choose Facebook For Social Media Marketing

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If you believe everything you read online, you might believe Facebook is only a viable marketing platform if you're already a big brand. But, a new report suggests small businesses across the country recognize the potential in advertising themselves…
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Google’s John Mueller Says HTTPS Is Only a “Very Lightweight Signal”

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Much has been made out of the announcement that Google would include switching from HTTP to HTTPS in their ranking algorithm. Despite clearly stating that the factor would be lightweight in the initial announcement, the possibility of a relatively…
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Visual Marketing Is An Important Tool In Every Content Marketers Toolbox [Infographic]

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The phrase "content marketing" is thrown around all over the place, but marketers seem to be forget that content can mean more than blog posts. While blogs can play a big role in online marketing and catching the attention of your audience,…
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Google Rolls Out The Latest Panda Update

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Webmasters using "thin" or poor quality content may have seen a drop in traffic this week, as Google has announced that the release of the latest version of its Panda Update. According to a post on Google+, the "slow rollout" began early this…
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Reports Say Facebook Will Launch a New Advertising Platform Soon

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For many advertising platforms, the rising use of mobile devices to browse the internet has been both a boon and a relief. While the greater number of people accessing the internet on-the-go means advertisers have a better chance of connecting…
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New Report On Mobile Shopping Holds Great Insights for Advertisers

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The latest "audience insights" report for Q2 of this year from NinthDecimal was released this week and the findings about shopping on mobile devices could have a big influence on how marketers think about on-the-go research and conversions. The…
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