It can seem like the entire world hates Google+ sometimes, but in reality the social media platform has carved out a niche audience that has stayed loyal over several years, and recent changes have given the platform a strong presence in local search results.
As Google has upped the presence of “local packs” or groups of local results on searches that appear to be geographically linked and this has given businesses with Google+ profiles a big step up in visibility.
Google+ gets beat on for not having near the number of daily active users as sights such as Facebook, Twitter, or Pinterest, but it is not going anywhere soon simply because of how useful the site can be. Now Google+ has made it even easier to keep the most useful information in a prominent location on your page by pinning the most important posts at the top of your feed.
You can use this to keep business information such as contact numbers or location info in a highly viewable place, but this can also be extremely useful for bringing attention to sales, special promotions, or any other big events coming up for your business that you want the public to know about.
To pin posts, just click the drop down arrow at the top-right corner of your published updates and select ‘Pin post’ as in the example below.
The feature has already rolled out on desktop and Android but, in typical Google fashion, iPhone users will have to wait until they decide to share the feature with iOS.