Google announced recently that it is requiring advertisers to provide documentation of their identity and geographic location to be eligible to run ads on the platform. The new policy is an expansion of similar restrictions put in place in 2018 requiring the advertisers behind political ads to provide identification verification. How Advertisers Verify Their Identity […]
Google has released a detailed document they are calling the COVID-19 Marketing Playbook to help you create a strategy for marketing your brand during and after the ongoing pandemic. The recommendations included are based on Google’s own observations of how businesses are responding to the quickly changing situation and the company’s internal data. The Three […]
After 8 years, Google is finally bringing organic, unpaid listings into its Shopping search results. Starting next week, the Google Shopping tab “will consist primarily of free product listings.” This is a huge shift from how Google has treated the section in the past. Since 2012, the Shopping tab has been exclusively for paid product […]
YouTube is launching a new tool to help small businesses with limited budgets or means create short, stylish promotional videos. The company is releasing a beta version of the tool ahead of schedule in recognition that the ongoing coronavirus pandemic has made it unsafe to shoot in-person videos for businesses. “Because businesses of all sizes […]
As Google’s employees shifted to working from home or and limiting staffing, Google temporarily shut down the publication of several key Google My Business components. Most notably, Google My Business put a pause on the publication of any new reviews or review replies, while also suspending the posting of new photos and Q&A’s. GMB Starts […]
Pinterest expanded its online shopping capabilities this week to make it easier to find and buy products across the platform. The updates to three core parts of its commerce marketing services make its tools more accessible and provide real-time tracking of what’s in stock with which retailers. Shop What’s In Stock Users can now shop […]
Over the past two weeks, several of the largest online ad platforms have taken swift steps to address problems with advertisers attempting to profit by stoking fears during the ongoing COVID-19 pandemic. Google Ads, Facebook, Instagram, Pinterest, TikTok, and YouTube have all responded in unique ways to stop the flow of misinformation, prevent profiteering, and […]
Facebook is making some key changes to improve uploading and publishing videos on the platform, such as increasing the number of videos you can upload at one time and introducing a new way to manage multiple videos at the same time. The new features include: An update to Facebook’s bulk uploader Updating how playlists are […]
Across the country, governors and mayors are implementing “shelter in place” or “safer at home” orders which are requiring a significant number of businesses to temporarily close during the COVID-19 epidemic. In response, business owners are making hard decisions to cut costs and tighten belts to make it through these weeks. One such question on […]
Google has introduced a new way to quickly and easily show that your business is temporarily closed in accordance to Oklahoma’s “Safer at Home” order and other states’ shelter in place laws during the ongoing COVID-19 epidemic. This comes at a critical time as people are turning to Google’s local listings to see what essential […]
