Valentine’s Day is almost upon us, and that means searches related to the holiday are already starting to spike. Thankfully, you still have time to get campaigns running before Valentine’s Day searches peak.
Bing recently released data giving insight to key trends for Valentine’s Day-related searches (including gifts, candy, flowers, restaurants and jewelry), as well as ad performance to help inform your marketing efforts this year.
According to the data, this week is likely already seeing an increase in searches compared to last week, but next week will be the height of Valentine’s Day fever. Desktop saw an especially notable spike in the final week before the big day, jumping 77 percent. In comparison, mobile searches rose by 71 percent.
In total, mobile made up 32 percent of Valentine’s Day-related searches and 17 percent of clicks across Bing last year.
The best day for Valentine’s Day-related searches was February 11 last year, but candy and chocolate searches didn’t reach their height until February 13.
While many get an early start on larger purchases like jewelry, it isn’t a surprise that Valentine’s Day card shopping is often done last-minute. From February 12 through Valentine’s Day, cards sales skyrocketed, showing the need to customize your budget and bidding strategies depending on what products and services you provide.
Click-through rates saw their highest point overall between the February 10 and 14, averaging 4.9 percent. On desktop, CTR reached its peak in the afternoon of February 12, while mobile didn’t top out until late on Valentine’s Day.
For more data about Valentine’s Day search and keyword trends, check out Bing’s full presentation on Slideshare.