Bing Announces It Is Now Powering All Search Results On AOL
As of January 1st, Bing is officially powering AOL’s search results as the result of a long-term deal made by the two companies in June of last year. Rick van der Kooi, Corporate VP of Microsoft Search Advertising announced the change, saying:
“Today, I am excited to share that as of Jan. 1, Bing powers AOL’s web, mobile, and tablet search, providing paid search ads and algorithmic organic search results to AOL’s properties worldwide.”
Van der Kooi also shared some interesting bits of information to help illustrate the scale of the partnership, including:
- 1 in 5 searches happen on Bing.com
- Bing also powers search results for the third largest search provider in the US (Yahoo)
- With Bing now powering AOL searches, the engine now powers close to one-third of all US PC web searches.
The company looks to gain even more ground by acquiring the built-in audience from AOL, which is responsible for generating billions of search queries a year.
Unlike Bing’s deal with Yahoo, Bing’s will be powering 100% of AOL’s search results across all devices. In the Yahoo agreement, only 51% of Yahoo’s desktop search results are powered by Bing, with no support for mobile.
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