Tag Archive for: Twitter

The Best of April Fools’ Day 2014

, , , ,

It’s that time of year again. Today is April Fools’ Day, and following with tradition the internet has become littered with jokes and pranks that range from confusing, to mildly chuckle-worthy. We decided to collect the best of this year’s gags, but obviously there is no way to assemble every joke posted today. You’ll just have to use your best judgement before you believe anything else you read today.

Unsurprisingly, Google has numerous April Fools’ pranks spread across their apps and services, with varied results. Google Chrome announced Google Translate would now support Emoji, which is a cute idea that undoubtedly made quite a few people smile. It claims to be built into Chrome for Android and iOS, and the tool lets you, “Read all your favorite content using efficient and emotive illustrations, instead of cumbersome text.”

Of course, the announcement was accompanied by a YouTube video, as well as text examples that actually served as the inspiration.

AdSense also made an announcement on Google+ that their reporting system is going cosmic. With the new “Top planets and moons” reports, advertisers can gain insight on how their ads are faring throughout the solar system.

“With our recent discovery of the interplanetary IP address repository, you’ll have access to even more reports that can help you improve user engagement on your site,” the post proclaimed.

topmoonsandplanets

But,  Google’s most popular April Fools’ joke this year ended up going online before the holiday even arrive. I’m sure you’ve heard by now that Google has kicked off the first ever Google Maps: Pokemon challenge. If you update Google Maps for Android or iPhone, you are able to follow in Ash’s footsteps and try to catch ’em all.

To get started, users tap on the search bar at the top of the screen, and tap the small icon labelled “Press Start” with a Pokeball beside it. You’ll be immediately transported to the Pokemon Lab, with the pocket monsters spread across the landscape. Users tap the Pokemon to catch them, and gradually fill the Pokedex while scouring the globe.

Of course, the title of Pokemon Master is too good to be true, so don’t expect an awesome job at Google for the effort.

Surprisingly, I can’t seem to find any official pranks from Twitter or Facebook. Usually they try to get in on the fun in some way. In fact, the biggest jokes on social media this year appear to either be Reddit’s announcement of ‘Headdit’ or Bill Clinton’s use of his Twitter account to parody Hillary Clinton’s infamous photo of her working aboard a military plane.

HT_hillary_bill_texts_jtm_140401_16x9_608

Clinton’s gag is pretty self-explanatory, but Headdit is another matter all together. Using your webcam, Reddit has made a system that maps your face onto Reddit’s mascot, the alien known as Snoo. It actually works, although it is a bit glitchy. You can ‘upnod’, ‘frownvote’ and even enable a cat mode when your felines show up on camera.

Did you find any other notable April Fools’ jokes this year?

/0 Comments

The Worst Social Media Mistakes in Recent History

, , , ,
Social Media Fail

Source: Dashburst.com

It’s no question that social media has become one of the most prominent aspects of online marketing. As Facebook and Twitter have become ingrained in the public consciousness, companies and search engines alike have recognized the value and social media marketing has become intertwined with SEO and advertising to the point that it can be hard to tell where one stops and another begins.

But, as with any new field of marketing, there are bound to be plenty of missteps, gaffes, and wildly ill-advised attempts. For every brand that is killing it on Instagram and Twitter, there are just as many who have found that social media can also magnify your mistakes and make a PR issue into a complete catastrophe.

Thankfully, there is always something to be learned from the mistakes of others. Search Engine Journal recently shared a list of 35 of the most remarkable social media failures in recent history. As they explain, the point isn’t to laugh at those who have made huge mistakes on social media (though it is hard not to laugh at some of the entries). Instead, you should take note of how fine the line is between viral and bad taste, as well as how important it is to keep your cool in times of crisis.

/0 Comments

Large Guest Blog Network Disappears From Search Results After Penalty

, , , , ,

Well, you can’t say nobody warned them. Not long ago, Matt Cutts clearly stated that Google was planning on penalizing large guest blogging networks, and yesterday Google followed through. It was widely assumed Google would be targeting MyBlogGuest, run by Ann Smarty, brand manager of Internet Marketing Ninjas, though Ann continuously defended her site, claiming they would be safe because MyBlogGuest didn’t sell links and wasn’t a “network.”

It turns out everyone but Ann Smarty was right, as Cutts announced on Monday that the guest blog network had been taken down, and MyBlogGuest vanished from the rankings, even for branded terms. Eventually Smarty even confirmed the penalty through Twitter.

MyBlogGuest has been running since 2009, and estimates they were averaging 256 articles posted per day at their height. But, the big problem is that MyBlogGuest had a very open policy on linking and refused numerous times to make it possible for links to be nofollowed.

Jennifer Slegg refers to MyBlogGuest’s true purpose as a “well-known secret” in the industry. Numerous agencies were using MyBlogGuest to promote their clients, while supporting writers who would sell links openly. The website community embraced both, making the more questionable actions wildly obvious to anyone paying attention.

Smarty is still defending her site. Since the take-down, she has spoken to multiple news outlets. She told Search Engine Watch “There are lots of networks that openly abuse the concept and promote paid guest blogging (I won’t list any names; I am not as bad as that!) but they choose to hit the oldest, best-known brand first – does it make sense? Instead of setting a good example, they make it obvious that no one is safe even such good guys as us.”

Notably, it seems that MyBlogGuest isn’t the only entity being punished in this action. Even sites that were only benefiting from the guest blog network’s policies are being struck with manual action penalties.

When Cutts made the announcement that Google had penalized the guest blog network, many speculated that sites who had been heavily using the network would also get cut down to size. Then, many sites began to notice manual actions appearing in their Webmaster Tools, but there was no clear confirmation the two were related. That is, until Cutts cleared up the situation somewhat by tweeting that Google is acting against sites that benefited from any spammy behavior on the site, which could range from running blogs hosting guest posts or benefiting from the bad links.

I could almost feel sorry for the owners of the associated sites being penalized for these behaviors, but Google has been warning about penalties for months without taking action. There has been plenty of time to cut away from questionable guest blogging practices and platforms, but many like Ann Smarty believed they could circumvent the rules. In the future, it is better to just follow the guidelines, rather than becoming the face of a new spammy industry’s downfall.

/0 Comments

How You Can Get The Most Out Of Hashtags

, , , , ,

Twitter has become an undeniable force in modern culture. Even if you aren’t signed up for the social media platform, you can hardly turn on the television without being bombarded by tweets and hashtags.

Every major news network solicits tweets from their viewers in order to get real-time responses to issues, and any new episode of a show is bound to have at least one hashtag hovering in the bottom corner of the screen.

But, those TV hashtags highlight one of the biggest problems with Twitter: few people actually understand hashtags or how to use them efficiently. Sure, we all know how to tag Instagram photos with them, or we slap a silly hashtag on the end of tweets to add a little more information, but the number of people actually using hashtags to organize and sort through the constant tidal wave of new tweets is actually quite low.

It isn’t that Twitter’s users aren’t smart enough to use hashtags more efficiently, but it is difficult to make hashtags a very useful sorting device without going through a middleman. Twitter’s search engine can let you broadly search hashtags, but if you want to actually make sense of the mess you most likely need an extra tool to help you out.

Ann Smarty from Search Engine Journal pulled together five such tools to help Twitter users everywhere turn hashtags into a vital part of their information consumption every day. If you want to be smart with your hashtags, these tools are the best place to start.

1. Twitter Chat

twitter-chat-tool

When Twitter began using hashtags, it didn’t take long for users to figure out that the tags can be used to create a conversation between numerous people. Rather than directly messaging an individual, you are able to put a topic or “chat title” in the form of a hashtag so users are able to create a real discussion. But, the conversation was still cluttered and not well laid out for the average reader.

TwChat allows you to take those hashtags and monitor them in real time. It also lays the tweets in a more cohesive way, so that you can more quickly read and understand the conversation. Best of all, it is super simple to use, free, and doesn’t require downloaded software.

2. TagDef

TagDef

Originally, there was an unspoken rule that hashtags should be easy to understand at a glance. Obviously, this rule has fallen apart over time. Hashtags tend to be a combination of slang, inside jokes, and promotional material that makes no sense without context.

With the help of TagDef, you won’t have to worry about not being caught up with the latest American Idol hashtag or the slang younger people are using to keep up with the meaning behind hashtags popping up in your feed. The tool lets you search a hashtag and get the meaning instantly. You can also edit and add your own meanings. TagDef acts like Urban Dictionary exclusively for hashtags (and potentially a little less focused on profanity).

3. Hashtags

Hashtags Tool

Hashtags gained its reputation as the largest hashtag database on the web, but there is much, much more there. The site includes analytics, how to articles, blog posts, a chatroom, a forum, a hashtag dictionary, events, trending hashtags, popular hashtags (long-term), and even more.

4. Tagboard

tagboard

Of course, hashtags aren’t limited strictly to Twitter. The history of hashtags goes all the way back to IRC chats, but they have spread to nearly every major social networking platform out there. Facebook, Instagram, Google+, and Vine have all implemented the organizing tool. Tagboard takes hashtags from across all those different platforms and displaying them all on one page. You can even use it as a social network dashboard, allowing you to like, share, or retweet as you desire without ever having to leave the site.

5. Hashtagify.me

hashtagify

There is no rule you have to use only one hashtag per post. In fact, many add three or more hashtags on a large number of their posts, but it can be hard to see how they are related from Twitter’s site. Hashtagify helps you see how different hashtags are related and their usage patterns, as well as offering in-depth analysis in their pro version. They also have active breakout alerts, so you can always be the first to know about the new cool hashtag.

/0 Comments

The Top Brands On Twitter Are Tweeting 12 Times a Day

, ,
Source: Shawn Campbell

Source: Shawn Campbell

It is no secret that nearly every big brand is on Twitter these days, and plenty of smaller businesses are learning to take advantage of the platform every day. But, there are plenty of ways you can mess up when trying to connect with your audience on one of the largest social media platforms around. As a new study on how top brands use Twitter shows, the biggest mistake you can make is simply neglecting your account.

The study from social media analytics firm Simply Measured showed that 92 percent of brands are tweeting an average of 12 times a day, and 98 percent of the top brands in today’s market are regularly active on Twitter.

In fact, consumers seem to be downright eager to follow brands on Twitter, as audiences for the top brands have grew by 20 percent in the last quarter of 2013. Over half of the brands have more than 100,000 followers each.

Of course, it doesn’t matter how often you tweet if you aren’t sharing things that excite the community and encourage engagement. As Marketing Land notes, the tweets with photos or links are more likely to receive activity than the traditional 140 character updates. But, it might be a surprise to see just how much better they perform. Simply Measured says tweets with photos or links see 150 percent more engagement than the brand averages.

Twitter-Links-Types-That-Generate-Engagements-Simply-Measured-600x330

Images see even more engagement than links by a large amount, with an average of 210 engagements per tweet. That absolutely dwarfs the 27 engagements on average for a bit.ly link.

You can download the full report from Simply Measured’s website.

/0 Comments

Researchers Find Almost 2 Million Stolen Social Media Passwords Online

, , ,

Hacker Code

Social media users around the world have reason to be concerned as nearly two million login credentials have been found online by security researchers this week. The credentials included those for the largest social media platforms including Facebook, Google, Yahoo, LinkedIn, and Twitter.

Researchers from Trustwave’s SpiderLabs division posted a blog post reporting the information they found online after using the source code of a botnet controller, a controller for a collection of internet-connected programs, called Pony.

With that data the researchers were able to trace information connected to data-stealing capabilities and they discovered a massive collection of passwords from many of the biggest websites and social media services. In total 1.58 million website login details were stolen, along with 320,000 email account credentials, 41,000 FTP logins, and 3,000 Remote Desktop credentials.

The researchers believe the attack came from the Netherlands, based on a proxy server there which was operating as an intermediary between infected machines and the overseeing command-and-control server botnet.

“This technique of using a reverse proxy is commonly used by attackers in order to prevent the command-and-control server from being discovered and shut down. Outgoing traffic from an infected machine only shows a connection to the proxy server, which is easily replaceable in case it is taken down,” they wrote.

“While this behaviour is interesting in and of itself, it does prevent us from learning more about the targeted countries in this attack, if there were any.”

While they were at it, the researchers took the time to analyze the data and see what the most common passwords were. The results are depressingly unsurprising.

The most used password was the standard 123456 password, with 15,820 accounts using the simple code. The second and third most used passwords were variations on this, with 123456789 and 1234 filling the respective slots. ‘Password’ was the fourth most common password, and 12345 came in fifth. Sadly, it seems many will never learn to start using more difficult passwords.

/0 Comments

Twitter Users Expect Responses From Brands Within an Hour

,

Think you can get away with not responding to tweets directed at your brand’s Twitter account? It shouldn’t come as a surprise that ignoring those tweets or even putting off responding, can be terribly damaging to your brand. Social media users have come to expect brand interaction, and Lithium Technologies has released findings that say more than 70 percent of Twitter users have come to expect a response from any brand they’re interacting with. On top of that, 53 percent expect that response within the hour.

Twitter users expect responses even more when they are complaining to a brand. When users are upset, 72 percent think it is reasonable to expect a response within the hour. On the other hand, responses are less expected when users are giving positive feedback or comments.

If you’re dealing with complaints, putting off responding can quickly turn damaging. Over half of the respondents said they would begin to create negative consequences such as telling their friends about their bad experience and expressing concerns through even more channels. One complaint on Twitter can turn into terrible word of mouth rather quickly.

Search Engine Watch has more details from the survey, but it is fairly clear that Twitter users expect interaction, and you’re hurting yourself by not engaging them back.

/0 Comments

Twitter Announces Their Submission For IPO

,

Twitter LogoIt may not come as a surprise to those who have been watching closely, but this week Twitter put the rumors to rest by officially filing for their IPO. Twitter was naturally assumed to be the next major online technology company to file for an IPO after Facebook went public.

Twitter announced their submission of an S-1 to the SEC exactly how you would expect; they tweeted the news yesterday. The announcement read: “We’ve confidentially submitted an S-1 to the SEC for a planned IPO. This Tweet does not constitute an offer of any securities for sale.”

One of the most interesting factors of the filing is that Twitter filed a “secret” IPO, and the terms will be kept secret under new regulations from the JOBS Act, which allow small businesses to keep their financial information from the public.

According to The Verge, Twitter is the first well-known web company to file for a “secret” IPO, but it also confirms that Twitter has less than $1 billion in revenue. They will eventually have to release their financial information, but not until “the road show part of their public offering,” as Search Engine Watch explains.

/0 Comments

What Social Video Platform is Better For Social Media Marketers?

, ,

The savvy social media marketer already has a hold on Facebook and is exploring new markets, tools, and apps they can reach out to and connect with. Twitter is the second most popular social media platform, but Instagram has risen quickly and has a surprising hold on it’s niche market and function. Both have video. So, which is that social media marketer to choose?

Instagram vs. Vine Graphic

Source: Simply Measured/Search Engine Journal

If you are in the majority, you likely chose Instagram over the past few months as Vine and Instagram Video rolled out. As Search Engine Journal’s analysis shows, twice as many top 100 brands use Instagram Video compared to Vine. That’s pretty surprising, considering Instagram Video is far younger – only a few weeks old.

What makes Instagram the favored platform for marketing on social media video? What sets it apart from Vine? The basic differences come in video length and features. Immediately, one will notice Instagram Video has over double the video length of Vine, clocking in at 15-seconds, compared to Vine’s 6. They say brevity is the soul of wit, but apparently 6 seconds just isn’t enough for most marketers, but the filters may play just as much of a role.

When Instagram first came out, it became popular for its focus on photograph filters which overlay effects that turn amateurish phone pics into nice looking images. Now, they offer you the ability to do the same to your videos. They also offer a stabilization doctor to try to help minimize phone shaking in the video. All in all, this means nicer looking videos.

All of those points might be moot, if it wasn’t for sharability. When it comes to social media marketing, sharability is of utmost importance. You want content to reach as many eyes as possible. Instagram, with its 130 million monthly users, is owned by Facebook, which offers its ownn 1 billion monthly active users. Vine overall is smaller, with only 13 million users, and Twitter only has 200 million people actively Tweeting.

Everything considered, Instagram Video simply offers much, much more than Vine.

Vine has it’s own benefits, such as a looping feature which can be taken advantage of to create very unique “endless” videos. Vines are also embeddable across the web, making them easier for content sharing websites such as Buzzfeed to share. But, the sharing capabilities, extensive video options, and more comprehensive features make Instagram better for marketers and users alike. Marketing campaigns on Instagram have much higher potential to gain traction and you’ll be more likely to see some rewards.

/0 Comments