It’s no question that social media has become one of the most prominent aspects of online marketing. As Facebook and Twitter have become ingrained in the public consciousness, companies and search engines alike have recognized the value and social media marketing has become intertwined with SEO and advertising to the point that it can be hard to tell where one stops and another begins.
But, as with any new field of marketing, there are bound to be plenty of missteps, gaffes, and wildly ill-advised attempts. For every brand that is killing it on Instagram and Twitter, there are just as many who have found that social media can also magnify your mistakes and make a PR issue into a complete catastrophe.
Thankfully, there is always something to be learned from the mistakes of others. Search Engine Journal recently shared a list of 35 of the most remarkable social media failures in recent history. As they explain, the point isn’t to laugh at those who have made huge mistakes on social media (though it is hard not to laugh at some of the entries). Instead, you should take note of how fine the line is between viral and bad taste, as well as how important it is to keep your cool in times of crisis.