Tag Archive for: Pinterest

Pinterest Reaches 150 Million Active Monthly Users

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Just last year, Pinterest announced it had reached over 100 million active monthly users – a huge milestone for one of the fastest growing social platforms around.

Since then, Pinterest has grown its user base by over 50 percent, reaching 150 million active monthly users, according to a recent announcement.

The new numbers show Pinterest is maintaining its rapid growth by expanding internationally, as well as reaching out to new demographics at home.

According to Pinterest’s announcement, approximately 80 million of the company’s active users live outside the U.S. and 75% of new signups are coming from users outside the country.

The platform has also made gains with men, who have long been the minority on Pinterest. The company notes 40% of new users are men, an increase of 70% from last year.

Lastly, the statement shows Pinterest is still maintaining a strong hold on millennials. The company says over half of all U.S. millennials are now active users on the site.

Overall, the numbers show Pinterest is still drawing a huge audience of people interested in finding and engaging with products, food, and designs that help them live the lifestyle they dream of.

To find out more about Pinterest’s current user statistics, check out the announcement here.

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Pinterest Adds A New Way To Bid On Ads

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Pinterest is continuing to bulk up its ad platform by allowing advertisers to now buy ads based on how much they want to pay for impressions, the company announced today. In the past, advertisers were only allowed to choose how much they wanted to pay for engagement.

Along with the new way to purchase ads, Pinterest has also added frequency capping to their ad services.

“Now you can bid on a CPM [cost-per-thousand impressions] basis and we’ll optimize how we deliver your ads to reach more people,” according to a Pinterest blog post. “You can also specify the maximum number of times someone sees your campaign. By using this new solution, you’ll get more impressions for your campaigns at more efficient rates and drive higher results.”

This latest move continues Pinterest’s trend of expanding their advertising offerings to bring in more businesses. Earlier this year, the company increased the number of targeting options for ads. They have also made Buyable Pins available to users on all devices, including desktop.

While advertisers have been able to bid for how much they are willing to pay for engagement, Pinterest’s CPM-based ads were only available at fixed prices until now. These prices typically ranged between $30 and $40. Those prices should go down as the new bidding process will increase competition.

The feature is just rolling out, but already JCPenney, The Home Depot, and General Mills are running tests with the new CPM-based ads. The new ads are already available for all business in the U.S, UK, and Canada. More countries are expected to come in the future.

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What Social Network Is Right For Your Business? [Infographic]

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Social media has undeniably become one of the strongest channels businesses can use to reach out and engage with their audience. But making social media work for you means knowing which platform works best for your business.

You might think that all social media sites are essentially the same, but making that mistake can mean squandering marketing and ad budgets trying to connect with an audience that just plain isn’t interested.

The truth is every social media platform has a unique audience who interact with each other in ways specifically molded by the site they frequent. Trying to talk to Twitter users the same way you talk to Facebook users will make your message fall flat, while Instagram, Pinterest, and Snapchat users all have their own cultures built from the platform.

So which is right for you? It all depends on your business, your values, and who your audience is. The infographic below from Visage will walk you through the basic pros and cons of each of the most popular social media sites, along with some key stats about each social network.

Identifying the best social network for you will help you get the most out of your marketing efforts and find the most responsive audience for your brand.

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Pinterest Users Shop The Most On Black Friday

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Black Friday is a crucial day for businesses across the nation, but for many e-retailers it can be hard to stand out from the noise and connect with their audience. That is much easier to do however, if you go where all the shoppers already are.

A new study funded by Pinterest suggests the popular social media site is the best place to reach holiday shoppers, with more Black Friday users than any other site.

According to the statistics from marketing researcher CivicScience, Pinterest users shop more on Black Friday than the average online user. Not only that, but they spend much more time on the site planning their purchases than the average online user. Pinterest users spend four times more on toys and games, three times more on housewares, clothing and accessories, and 2.2 times more on electronics and media.

Additionally, Pinners are 50 percent more likely to spend the most on Black Friday at specialty stores and local businesses, meaning the site is especially beneficial for small businesses.

Along with the findings from the CivicScience study, Pinterest released some other holiday shopping statistics in their recent blog post. They say Pinners have increased their Black Friday and Cyber Monday-related activity. Pins related to the big shopping days have risen 140 percent in the past year. Two million of Pinterest’s 100 million active users have already Pinned about Black Friday and Cyber Monday, and the company cites 17.7 million gift Pins posted to the network.

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Pinterest’s Buyable Pins Arrive On Android

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PinterestAfter months of anticipation, Pinterest’s Buyable Pins have finally come to Android. The long-awaited e-commerce feature was launched for iPhone and iPad users back in July, but the service only started rolling out for Android users last week.

The company also announced that it is launching “The Pinterest Shop,” which is a curated collection of Buyable Pins and products from retailers.

With Buyable Pins, Pinterest users are able to purchase items from retailers with just a few clicks and never have to leave the social bookmarking platform. It is a great time for Pinterest to be rolling out Buyable Pins to Android users, as the holiday season is starting to kick into gear.

Pinterest has reportedly been pleased with the success of Buyable Pins. The company said the number of Buyable Pins on the network had more than doubled to 60 million and that the feature was largely bringing in new customers.

Last month, the company expanded access to the service to three more major e-commerce platforms: Bigcommerce, Magento, and IBM commerce. These platforms are joining launch partners Shopify and Demandware.

The company says it plans to eventually allow businesses to promote Buyable Pins, but currently it is focused on featuring them organically in the home feed, category feeds, search results, recommendations, and Pin boards. It will also be promoting Buyable Pins in The Pinterest Shop, which the company describes as “a destination where you’ll find on trend collections of Buyable Pins and retailer shops, handpicked by us.”

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How To Get Started Building A Following On Pinterest [Infographic]

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Pinterest doesn’t get the attention of some of the larger social sites such as Facebook or Twitter, but ignoring it when you’re considering which social networks to market on may be a huge mistake, especially if you are an e-commerce business.

Pinterest remains one of the highest converting social sites, and it absolutely dominates in conversions for specifically e-commerce related products.

As with all social sites, however, your marketing will fall on deaf ears if you approach it from the wrong angle. Just as tone-deaf advertisers get ignored on Facebook, it is essential you get started on the right foot with relevant marketing catered towards the audience that uses Pinterest.

This infographic, created by Neil Patel, will help you learn the ropes of Pinterest and how to get started building your following on the site. Your business may be missing out on a great opportunity, but with this infographic, you can easily start taking advantage of a market your competitors are missing out on.

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Pinterest Is Trying to Woo Male Users With Gender-Based Search Results

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Pinterest_Sticker_Icon1While Pinterest has quickly become one of the most popular social media sites around, it is no secret that the company struggles to attract men. The problem is so widely known, Wall Street Journal profiled the company’s attempts to bring more men onto their site today.

The latest estimates from comScore indicate up to 71% of Pinterest’s 72.5 million visitors in December 2014 were female, and a recent Pew Research survey found that only 13% of American online men use the site. Despite this, Pinterest claims it doubled the number of male users last year, but it still isn’t out of the woods.

Pinterest is currently making strides to increase revenue, which means the company has to convince advertisers it can reach a wide range of demographics – including men. To accomplish that, Pinterest told the Journal that it is working to make the site more “gender neutral” and has adjusted the sign-up process to give new users content-following suggestions based on their gender.

In an attempt to cater the site towards user interests, Pinterest announced a few interesting changes in the article. Perhaps most intriguing is the news Pinterest will begin personalizing search results based upon users’ gender.

For instance, depending on whether a male or female is browsing, a search for “workouts” generates fitness tips that are as different as the pages of “Men’s Fitness” and “Women’s Health.” In the past, the results for male users would have included a mix of men’s and women’s workout regimens. Pinterest says this feature, now available to all of its users, has led to increased engagement on the platform.

Pinterest never mentioned this algorithm in the past, but some tests from Marketing Land show the difference in search results is pretty stark. Here are some examples:

Results for “Party”

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Results for “Shoes”

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Pew Survey Shows Facebook Is Still The Most Popular Social Media Site

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Facebook may still be the most popular social media site, but Instagram is easily the fastest growing site, according to a new survey released by Pew Research Internet Project.

The survey shows the most popular social media site’s growth may be stagnating, but their most recent changes seem to be improving engagement.

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The Pew numbers suggest Facebook facilitates the most engagement of any social platform, as 70% of users fully engage with the site daily. That’s a notable increase from 63% last year. In comparison, only 49 percent of Instagram users and 17 percent of Pinterest users engage with the sites on a daily basis.

While Instagram is unable to draw the engagement levels of Facebook, they outpace anyone in the market when it comes to attracting new users. Over the past year, the number of American adults using Instagram rose 9 percent. That means 26 percent of all adults in the U.S. now use the site.

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In comparison to, Pinterest only grew 7 percent, LinkedIn grew by 6 percent, and Twitter grew by 5 percent. Instagram’s huge rise shouldn’t be too surprising, as they recently announced reaching 300 million monthly active users, surpassing Twitter for the first time.

Some other interesting findings in the report:

  • Daily use of Twitter dropped 10 percentage points to 36%. Twenty-two percent say they check the site several times a day, 24% a few times a week and 40% less often.
  • Instagram showed statistically significant growth across all age demographics, while still skewing younger. Notably 53% of younger adults (18-29) use the service, up from 37% in 2013. Instagram users are very active; 49% say they use the site daily, 32% several times a day and 24% weekly.
  • Pinterest is still favored mostly by women, with 42% of all online U.S. females saying they are Pinterest users. That’s up from 33% the year before. Men, on the other hand, are still lagging at 13%, an increase of 5 points over 2013.
  • LinkedIn users are coming to the site less often with weekly users dropping to 25% from 34% and those who visit every few weeks or less increasing to 61% from 52% the previous year. Users of the career-oriented network still skew older, higher income and college educated (50% of college graduates — an increase of 12 percentage points from 2013 — use LinkedIn).
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Pinterest Expands Promoted Pins To All Users

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Pinterest started 2015 with a bang by expanding Promoted Pins to all users yesterday morning. Promoted Pins were first introduced early last year when a beta roll out was given to a select number of advertisers. The social platform announced the expansion Monday, while also providing some pretty astounding statistics about Promoted Pin performance.

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Here are some of the benefits Pinterest claims Promoted Pins can provide:

  • Promoted Pins perform as well or better than organic Pins.
  • Brand advertisers achieved about a 30% bump in earned media from people who saw a Promoted Pin and saved it to their own boards
  • Promoted Pins are repinned 11 times more than organic Pins on average.
  • Promoted Pins draw engagement from users well after a campaign has ended.
  • Businesses typically outside of Pinterest’s core categories and interests were also successful with Promoted Pins.

While these findings sound nice, it is important to remember that Pinterest’s beta launch of Promoted Pins was given to a select number of well-established brands. While the new promoted posting system may carry some weight, the data is based on a test of high-quality targeted ads. Your mileage may vary.

To help businesses get introduced to promoting themselves on Pinterest, the company is establishing the “Pinstitute” – a new interactive program to educate businesses on how to connect with users and improve their return on investment.

The “Pinstitute” helps you learn about what kind of Pins perform the best, what users are interested in, and what products will be coming from Pinterest in the future. The program will also invite select groups of brands and agencies to quarterly workshops. The Pinstitute will have provide webinars and other online education tools tailored for the needs of local and smaller businesses.

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Are You Optimizing For Pinterest?

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SEO and social media marketing have been interconnected for several years, but they are also typically treated like separate efforts that influence and benefit from each other rather than being entirely coupled. That is why one of the most neglected features of Pinterest is Guided Search.

It is no secret that Pinterest is quickly becoming an upper tier player in social media and marketing because it touches on our aspirations and desires. To paraphrase Tailwind CEO Daniel Maloney during SMX East this week, Pinterest is about who you want to be.

Pinterest_Sticker_Icon1“When you look at what people are pinning, it’s more about who they want to be in the future,” Maloney said, “which from a marketer’s perspective is a dream come true.”

That made the social media platform ripe for harvest then when they introduced Guided Search early this year, but surprisingly few marketers took advantage of the opportunity to optimize their presence on the site.

Was Guided Search forgotten because it wasn’t high enough on the list of marketing priorities or because it slipped through a crack directly on the line between SEO and social media marketing? It is hard to tell, but Anna Majkowska, a software manager on Pinterest’s search team, has been encouraging brands to optimize for the platform so that they are able to get their content in front of the more than 50 million users who frequent the site.

Majkowska shared tips for optimizing your site on Search Engine Land, but the important thing is to not be intimidated. Pinterest SEO isn’t near as complicated as trying to optimize for Google, so the learning curve is notably less steep.

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