In the next few weeks, you are likely to lose at least a couple likes on your Facebook Page. It isn’t a sign people are losing interest in your brand however. Facebook has just announced they will stop including likes from memorialized and voluntarily deactivated accounts in the totals for likes on Pages.
The company issued the warning in a blog post yesterday, saying the move will help give businesses more accurate information about the people following their Page and improve ad targeting efficiency.
As the post explains:
Over the coming weeks, Page admins should expect to see a small dip in their number of Page likes as a result of this update. It’s important to remember, though, that these removed likes represent people who were already inactive on Facebook.
According to Facebook, Page owners should not expect big drops. The average Pages should only lose a few followers, but any Pages who have paid for Likes or used other artificial means of inflating their total may see substantially larger losses.
Facebook is also warning Page administrators with an alert within Insights: