Google has been teasing a massive revamp to the AdWords experience for months, and now it’s finally here.
The company says the redesign and new features provide a faster, more intuitive experience with a better focus on meeting advertisers’ goals.
The biggest changes to the ad platform are mostly focused on design and speed. The ad interface is less cluttered and easy to navigate, letting you put more focus on your advertising efforts without distraction.
The streamlined style also allows pages to load up to 20% faster according to Google.
Visualizations have also been improved to make it easier for you to see how your ads are performing and how people are engaging with your business.
The new experience also brings a few new features like bid adjustments and landing pages. These features have been available to those who got into the revised AdWords experience early, but this is the first chance for most advertisers to test them out for themselves.
Google has put together a number of new guides and videos to help everyone get accustomed to the new AdWords experience. You can get started by checking out the guided tour, how-to videos, or the best practices guide.