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Today a court order goes into effect to force Microsoft to allow Windows users a choice in internet browsers.  Previously, Microsoft’s Internet Explorer was the default browser installation on Windows.  As of today, that decision is no longer enforced, and users will have a choice to make that many were previously unaware they even had.

One possibility of this outcome is that Google Chrome may now see some increase in use.  Google is doing a heavier push in the mainstream media, so everyday internet users will see the option to install Chrome.  If a lot of them choose this, this will increase Google’s hold over the search engine market, and this will also effect many SEOs in their approach to optimization.

It appears the battle between Google and Microsoft (who’s joined forces with Yahoo) may have only now just begun.  To check out more details on this story, see this article by HighPosition.net.

As companies begin using more and more online marketing, SEO is only going to get more difficult to do well.  In some cases, businesses are worried spammers are going to get the organic listings more readily and are starting to look to PPC marketing for their search result answers.

This is something that’s come to notice mainly from Google’s real-time search results that were recently added.  This addition favors fresh topical content, over quality results Google’s algorithm can find.  This is something that spammers can get into very easily, and this is why more companies are starting to consider PPC and AdWords, where spammers are not able to get into at all.

HighPosition.net has more detail on this story.