Think Google’s attack on unnatural links and link spammers is limited just to the US? Think again. Google has made it clear they are targeting spammy practices from around the world, by attacking Polish and German link spammers over the past month, and now Matt Cutts has announced Spanish and Italian webmasters breaking guidelines will be the next to get taken down. For more information, you can check out the report from Search Engine Land.
As companies begin using more and more online marketing, SEO is only going to get more difficult to do well. In some cases, businesses are worried spammers are going to get the organic listings more readily and are starting to look to PPC marketing for their search result answers.
This is something that’s come to notice mainly from Google’s real-time search results that were recently added. This addition favors fresh topical content, over quality results Google’s algorithm can find. This is something that spammers can get into very easily, and this is why more companies are starting to consider PPC and AdWords, where spammers are not able to get into at all.
HighPosition.net has more detail on this story.