Google Bookmarking With Stars

Matt Cutts put out his latest update with Google in his blog.  It appears that Google is now allowing bookmarking within the search engine itself.  The way it’s done is to use stars next to each page you want to bookmark (much like Gmail operates with stars and emails).  Then for any related searches, the bookmarks will show up above all the organic listings in a separate starred list.

And for editing on any of your bookmarks, there’s now a Google Bookmarks page that you can use to go and adjust your bookmarks as you see fit.  Any text you add here will be used to match searches you put in, and will display that bookmark if you search for text within these fields.

How many people use this tool we’ll have to see, but it does have some advantages for organizational use within Google.