Did you know there are more than 700-thousand mobile apps for Android or iPhone? How about that the mobile app industry was valued at an estimated $30-billion in 2012? Those are pretty astounding numbers and they suggest that, if you haven’t already gotten into the app game, you should do so soon.
Now, Google is making it easy to find and download your app too with the introduction of a “click to download” ad template in AdWords. It’s part of the “Enhanced Campaigns” you’ve been hearing so much about. Mobile users can download an app with a single click from search listings. iPhone and Android users only, however, as currently, Blackberry and Microsoft are being left out.
Head over to Business2Community where Larry Kim has the particulars on how to set up your mobile app ad in AdWords.