Google has allowed users to message businesses through their Google My Business listings since July of last year, but you’d be forgiven for not noticing. The prompt is typically just a small button that can be easily overlooked among all the information filling up a GMB listing.
Now, however, it appears the search engine is testing a more prominent button option within local listings.
Search Engine Land columnist Joy Hawkins shared a screenshot on Twitter of the new button, which is hard to miss when you open up a listing’s profile.
For comparison, here is what the interface normally looks like.
You’ll notice the small “message” icon next to the call, directions, and website icons.
While it is just a small tweak that might not ever make it out of the testing phase, it indicates that Google may be looking into new ways to promote the use of Google’s messaging tools.
Currently, the brands utilizing Google’s messaging features are in the minority. But, with the increasing popularity of using Facebook messenger for business pages, it is possible that brands could begin to make better use of Google’s online messaging and text messaging features.