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PinterestAfter months of anticipation, Pinterest’s Buyable Pins have finally come to Android. The long-awaited e-commerce feature was launched for iPhone and iPad users back in July, but the service only started rolling out for Android users last week.

The company also announced that it is launching “The Pinterest Shop,” which is a curated collection of Buyable Pins and products from retailers.

With Buyable Pins, Pinterest users are able to purchase items from retailers with just a few clicks and never have to leave the social bookmarking platform. It is a great time for Pinterest to be rolling out Buyable Pins to Android users, as the holiday season is starting to kick into gear.

Pinterest has reportedly been pleased with the success of Buyable Pins. The company said the number of Buyable Pins on the network had more than doubled to 60 million and that the feature was largely bringing in new customers.

Last month, the company expanded access to the service to three more major e-commerce platforms: Bigcommerce, Magento, and IBM commerce. These platforms are joining launch partners Shopify and Demandware.

The company says it plans to eventually allow businesses to promote Buyable Pins, but currently it is focused on featuring them organically in the home feed, category feeds, search results, recommendations, and Pin boards. It will also be promoting Buyable Pins in The Pinterest Shop, which the company describes as “a destination where you’ll find on trend collections of Buyable Pins and retailer shops, handpicked by us.”

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A recent report from Chitika Insights shows the iPhone generates more traffic across both apps and the mobile web in North America than any other smartphone manufacturer. Perhaps surprisingly, its share of traffic was larger on the mobile web than across app usage.

For the study, Chitika analyzed two sets of data including half a billion mobile exchange impressions through their Cidewalk platform (for app traffic) and millions of ad impressions from the Chitika Ad Network (for web traffic).

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While Android devices collectively make up 54% of app-based internet traffic throughout North America, Apple takes the largest individual share. Apple also generates more web traffic (52.5%) than all Android devices combined. In both instances, Apple leads the second most popular smartphone maker, Samsung, by approximately 20 points.

This may seem strange to many, as Google search is prominently featured and more deeply ingrained in Android devices, while the iPhone emphasizes its app store strongly. Chitika explains the interesting findings by saying:

It’s likely that Apple users, in aggregate, are simply more likely to use their browser throughout the course of a given day. Safari has regularly earned praise for its functionality on mobile, and, perhaps more importantly, Apple makes it the default browser for any link clicked on an iOS device. This familiarity may predispose iPhone users to more often trust in their browser when performing tasks, as opposed to finding and using an associated app.

Every week we try to keep you updated with all the SEM news from around the web, but the Google I/O event this week was packed full of so much information there was bound to be some stuff we didn’t get to cover. Today, we’re going to cover all the latest news from I/O and everywhere else. We’ll start with Google, but there is also some interesting Facebook news to discuss near further down.

Android Reaches 1 Billion Active Users Per Month

To open the annual I/O developers conference, Google rattled off an impressive list of statistics, as large tech companies tend to do. Of these statistics, there is one that was noteworthy and shows just how prominent smartphones have become throughout the world.

At last year’s conference, Sundar Pichai told the audience that Android had around 530 million active users per month. Over the past year, that number has almost doubled, surpassing one billion active users every month.

Other interesting stats include:

  • Android users send 20 billion texts per day.
  • They take 93 million selfies per day.
  • Android users take 1.5 trillion steps each day.
  • They check their phones 100 billion times per day.
  • Android tablets represent over 60 percent of all tablets shipped.

If you’re wondering what everyone is doing on their phones, you can be assured that it involves apps. comScore released a report this week showing that over half of all digital media time is now spent using apps, though its unclear whether more time is spent on Angry Birds or The Wall Street Journal’s news app.

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Google Will Remove Author Images From Search Results

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Google is continuing to push an emphasis on authorship authority, but don’t expect to continue seeing author images in your search results for much longer. In the next few days, Google will be stripping the author images and Google+ circle counts from desktop and mobile search results in an attempt to streamline search result appearances. In the announcement on Google+, John Mueller said:

“We’ve been doing lots of work to clean up the visual design of our search results, in particular creating a better mobile experience and a more consistent design across devices,” he wrote. “As a part of this, we’re simplifying the way authorship is shown in mobile and desktop search results, removing the profile photo and circle count.”

Danny Goodwin from Search Engine Watch shared an example showing what the results looked like before (shown above) and what they will look like in the very near future (below).

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Google is Testing Their Domain Registry Service

Google has expanded into seemingly every facet of online activity, but up until now they have left domain registration to other service providers. That won’t stay the case for much longer as Google recently announced they will be inviting a limited number of people to test their new service called … wait for it… Google Domains.

As the shockingly creative name suggests, Google Domains will let users search, find, purchase, and transfer the domain or domains best representing their business. The service is still being built, which is part of why you shouldn’t expect for it to come out of testing in the close future. But, the service could potentially make the act of creating a website and establishing a company presence online much more easily understandable for the 55% of businesses that still don’t have websites.

Google My Business Comes To iOS and Android

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Google announced Google My Business earlier this month, and on Wednesday the official apps for the service came out on both Android and Apple smartphones. The apps offer a unified interface that will make it easier to manage your brand’s online presence on the go. App features include:

  • Edit the business listing by changing hours, description, etc.
  • View managers of the page but not manage them
  • Post to Google+
  • Add photos and update cover and profile photos
  • View local insights and analytics
  • Change business pages and accounts

Watch Now Now Influences Facebook News Feed Video Rankings

Facebook is constantly working on its News Feed algorithm and the latest update is intended to improve the quality of videos being served to users. The new video ranking takes note of how long users watch a video for and uses this information to influence content ranking. This metric will be combined with other long-standing metrics such as likes, comments, and shares.

In the announcement, Facebook said, “In our early tests, this improvement resulted in more people watching more videos that are relevant to them.” The announcement also noted that twice as many people watch videos on Facebook compared to the numbers from six months ago.

Wait, So Facebook is Still Popular With Teens?

You’ve undoubtedly heard the rumors, studies, and proclamations that Facebook is losing traction with teens like a car driving off a cliff. From what everyone wants to believe, all the young kids are moving to the burgeoning messaging apps to escape the prying eyes of their parents and lame extended family. Even President Obama has commented that kids “don’t use Facebook anymore.”

The problem with all this is, the numbers don’t entirely support that conclusion and two reports from the past week confirm that Facebook is still the most popular social site for the demographic by far.

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First, Forrester Research released a report showing that more than 75% of US online youth use Facebook at least once a month. Their survey polled 4,517 internet users between the ages of 12 and 17, and that Facebook has twice as many users as Pinterest, Tumblr, Snapchat, and more than Instagram and WhatsApp combined.

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The second study, from college and K-12 education review site, Niche, found similar results from a survey of 7,000 teenage users. Specifically, 87% still use Facebook “occasionally” and 61% use it daily (including the 47% who use it “a few times a day.)

Mobile Ad Impressions

Android phones may be outselling the iPhone, but proof that iOS users are more engaged with their devices just keeps coming. The latest confirmation that iPhone users are on their devices more often with more engaged usage comes from a third-quarter “Global AdMetrics” report from mobile DSP and ad buying platform Adfonic. Their study claims that in Q3, on a global basis, Android and Apple devices accounted for 95 percent of all add impressions on mobile devices.

However, Apple and Android weren’t as close as you would normally think. Apple claimed nearly two-thirds of all mobile ad impressions, while Android only received 32 percent, a 6 percent decline from the previous quarter. This wouldn’t be so interesting, except Android has a huge advantage over Apple in the global market share. According to Greg Sterling at Marketing Land, around 80 percent of all global smartphone shipments in Q3 were Android devices.

Previous reports have shown that iPhone users are more likely to purchase, spend more time with their devices, and are more engaged with their device when using it. It is obvious that there is a large difference between the types of people purchasing mobile devices, and their needs certainly aren’t uniform. Android may have the lead on sales, but it can be assumed that many of their customers simply choose an Android phone without the intention to utilize all of its capabilities, while iPhone users are more likely to desire a phone they can rely on for all of their mobile and online needs.

If your company has a Facebook app, and considering the increasing benefits you should strongly consider having one, it can now help to target your audience.

Brittany Darwell reports for Inside Facebook that the way users interact with your app can be used as a part of ‘Custom Audiences’, called App User IDs, to make a group to target. Users don’t even need to register through Facebook, or with an email or phone number.

Currently, App User IDs are only available for iOS developers, but the expansion to Android is expected soon.

Did you know there are more than 700-thousand mobile apps for Android or iPhone? How about that the mobile app industry was valued at an estimated $30-billion in 2012? Those are pretty astounding numbers and they suggest that, if you haven’t already gotten into the app game, you should do so soon.

Now, Google is making it easy to find and download your app too with the introduction of a “click to download” ad template in AdWords. It’s part of the “Enhanced Campaigns” you’ve been hearing so much about. Mobile users can download an app with a single click from search listings. iPhone and Android users only, however, as currently, Blackberry and Microsoft are being left out.

Head over to Business2Community where Larry Kim has the particulars on how to set up your mobile app ad in AdWords.

Now I’m already an iPhone user, but I’ve heard plenty about Google’s Android. And while I’m not able to do a fair comparison, Danny Sullivan (SEO extraordinaire) is, and he did.

He does more of a businessman’s review, as to how each phone worked in an efficient manner (or not), and what his impressions were of each overall.  Check it out if you’re trying to decide between the two.