While loading speed is a crucial issue for most mobile internet users, Google’s “Mobile-Friendly Algorithm” isn’t currently using it as a ranking factor for mobile pages. However, that is likely to change when Google releases their next mobile-friendly update.
According to reports from the recent Search Marketing Summit in Sydney this week, Google Webmaster Trends Analyst Gary Illyes confirmed Google would be including page speed as a factor in the next mobile update. But, it may be months until that update arrives.
The inclusion of page speed seems like common sense. The majority of mobile users are likely to leave a page if it doesn’t load within five seconds, and some are even more impatient. From Google’s perspective, including page speed as a factor means they are more likely to help users find a site they will be happy with on the first click as often as possible.
It also makes sense considering Google introduced their version of Accelerated Mobile Pages recently.
Want to know how your site stacks up in terms of page speed or other mobile friendly factors? Google has also released updated versions of their mobile-friendliness and page speed tests for both desktop and mobile in one place.
The new tool, available here, combines all the free site evaluation tools Google offers in one easy-to-read report. You can also get a more extensive report emailed to you for deeper analysis.