Let me ask you, did you even know there is a difference between an SEO agency and a content marketing agency? To many, the terms have become synonymous, but the terms actually have different meanings reflecting what you hope to get out of hiring a professional to help you run your web presence. How do you know which agency is the best for you? Amanda DiSilvestro broke down the differences between the two recently, as well as the general pros and cons of both.
SEO agencies tend to be more focused on data and metrics from the search world. While they create content, they are more interested in calculating visibility and traffic and leveraging those with trends in search behavior so that they can create the best content for search engine visibility. Content marketing agencies on the other hand create content based on what what your audience wants most during the current buying cycle. The interest isn’t on search, but rather engaging with the public and achieving a goal.
The biggest differences are where each agencies information is coming from. SEOs use search-driven data and analytics, while content marketing agencies use audience-driven data and general content creation knowledge. Both agencies use data to create excellent content, and in many ways their efforts do overlap, but their methods are different.
What is best for you depends on the needs of your business. DiSilvestro suggests working with a content marketing agency first, so that you understand your audience, buying cycle, and the more broad ideas of creating content before seeking out an SEO company. Once you know how to create great content, an SEO can help you make it visible.