On Monday, Bing rolled out a brand new music video search results page. The new feature allows you to search for a music video by song title, artist, or album, and users will see a box at the top of the results that highlights the most popular music videos related to the search, and a list of “Top Songs” for the query.
Bing’s result page collects videos from “leading sites including YouTube, Vimeo, MTV, Artist Direct, and more.” The videos listed beneath the featured video are ranked based on relevancy to the search, so an artist’s name will only mostly show their videos, while a search for a specific song returns more covers and amateur music videos.
Users are able to preview song’s without clicking by simply mousing over.
You will also notice a sidebar to the music video search results page which includes a related artist or related albums list so you can more easily find music in the same vein as you enjoy.
One nice little feature is that Bing has collected certain videos as they were originally ordered on an album. Search Engine Land reports a search for Pink Floyd’s Dark Side of the Moon results in Bing listing the songs in the original order along with the featured video.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2013-11-13 11:44:292013-11-13 11:44:29Bing Adds New Music Video Search Results Page
If there is one way to concisely explain the changes Google’s search algorithms have gone through in the past couple years, it would boil down to “bigger is not always better.” Gone are the days that you can jam as many keywords as you could fit into a paragraph of text, or buy up countless thousands of links and hope to rank highly.
However, the more you do to offer quality content and information to your users while staying in line with Google’s practices, the more success you’ll see.
Those two ideas are fairly common knowledge now, but they have created their own fair share of questions. Where should the balance between quantity and quality lie? How is this content evaluated? Does quantity of content outweigh quality of content?
Google has given some insight into how content is evaluated in the past, and it is clear that you won’t get far with an excessive amount of paper-thin content. Still, the number of indexed pages your site has does indeed have an effect on your ranking. So how exactly does this work and what is the balance?
Matt Cutts, Google’s head of Webspam, addressed this type of issue head-on in his most recent Webmaster Chat video. He was asked, “Does a website get a better overall ranking if it has a large amount of indexed pages?”
Cutts explained that having more indexed pages isn’t a magic ticket to higher rankings. He said, “I wouldn’t assume that just because you have a large number of indexed pages that you automatically get a high-ranking. That’s not the case.”
However, having more indexed pages does have some clear benefits. The more pages you have, the more opportunities you have to rank for different keywords. But, this is only because you should be covering a larger variety of keywords and topics across that larger group of pages.
A larger number of indexed pages is also likely to improve your overall links and PageRank, which can affect your ranking. But, the link isn’t direct. Simply having more pages won’t improve much for you. Instead, you have to use those extra pages to deliver valuable content and information to your users. If you’re just filling your site with a meaningless wealth of pages to be indexed, you won’t be seeing any improvement anytime soon.
https://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.png00Maxhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngMax2013-10-29 13:48:502013-10-29 13:48:50Matt Cutts Says More Indexed Pages Doesn’t Always Lead To Better Rankings
Typography has become a fundamental part of design in every way, even making its way into web design over the past few years. You can’t just spill out words and letters onto a page and expect it to look good, and designers have turned the art of making typography look great into a science over hundreds of years.
Somehow, designer Ben Barrett-Forrest manages to condense all of this into a five minute long fun and informative stop motion animation about the history of fonts and typography, called… The History of Typography.
The short film starts out at Guttenberg and Blackletter, but manages to trace the history all the way through Futura, to pixel type and the technology that allows everyone to create their own typeface if they desire.
Barrett-Forrest used 291 paper letters, 2,454 photographs, and 140 hours of work to create the film.
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AdWords violations can throw a massive wrench into your advertising plans and completely derail a campaign. Any good marketer tries to avoid making the mistakes that can get your text ads disapproved or suspended, but many will still encounter the fearsome email from the AdWords team warning you about violations.
The 10 minute video was posted by Google’s Courtney Pannell, with the majority of the presentation coming from Ly and Joshua. They discuss the most important AdWords violation topics including:
How Sites are Reviewed by Google
Why Sites Are Disabled
How to resubmit Sites
If you encounter a warning from Google about AdWords violations, you will definitely want to watch this video.
In his attempt to fix some confusing wording Google has been using, Matt Cutts, Google’s head of webspam, used his latest Webmaster Help video to clarify that page load speed is not any more important for rankings on mobile than it is for desktop searches.
This comes after Google has been publicly emphasizing the need for sites to load quickly, noting that mobile users are highly likely to leave a page if it doesn’t load fast enough. While Google isn’t backing off of that stance, Cutts wanted to make it clear that there isn’t a difference in how this speed is ranked from mobile to desktop.
If all things are equal, meaning all other aspects of two sites are ranked evenly, the site that loads faster will almost certainly be given the higher ranking in search results by Google, but that is true on smartphones and desktop computers alike. It is also just a sensible part of the algorithm, as slow pages will likely lose a large number of visitors just during the loading time, making it a lower-value site.
But, as internet speeds across devices and across the globe vary, Cutts said Google doesn’t have plans to give an exact amount of seconds your site should load in, but if it becomes obvious to Google that mobile users are getting more frustrated by slow sites than their desktop counterparts, they may consider weighting loading speed more for mobile searches. It just isn’t the case yet, and there are no plans currently to make it so.
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The savvy social media marketer already has a hold on Facebook and is exploring new markets, tools, and apps they can reach out to and connect with. Twitter is the second most popular social media platform, but Instagram has risen quickly and has a surprising hold on it’s niche market and function. Both have video. So, which is that social media marketer to choose?
Source: Simply Measured/Search Engine Journal
If you are in the majority, you likely chose Instagram over the past few months as Vine and Instagram Video rolled out. As Search Engine Journal’s analysis shows, twice as many top 100 brands use Instagram Video compared to Vine. That’s pretty surprising, considering Instagram Video is far younger – only a few weeks old.
What makes Instagram the favored platform for marketing on social media video? What sets it apart from Vine? The basic differences come in video length and features. Immediately, one will notice Instagram Video has over double the video length of Vine, clocking in at 15-seconds, compared to Vine’s 6. They say brevity is the soul of wit, but apparently 6 seconds just isn’t enough for most marketers, but the filters may play just as much of a role.
When Instagram first came out, it became popular for its focus on photograph filters which overlay effects that turn amateurish phone pics into nice looking images. Now, they offer you the ability to do the same to your videos. They also offer a stabilization doctor to try to help minimize phone shaking in the video. All in all, this means nicer looking videos.
All of those points might be moot, if it wasn’t for sharability. When it comes to social media marketing, sharability is of utmost importance. You want content to reach as many eyes as possible. Instagram, with its 130 million monthly users, is owned by Facebook, which offers its ownn 1 billion monthly active users. Vine overall is smaller, with only 13 million users, and Twitter only has 200 million people actively Tweeting.
Everything considered, Instagram Video simply offers much, much more than Vine.
Vine has it’s own benefits, such as a looping feature which can be taken advantage of to create very unique “endless” videos. Vines are also embeddable across the web, making them easier for content sharing websites such as Buzzfeed to share. But, the sharing capabilities, extensive video options, and more comprehensive features make Instagram better for marketers and users alike. Marketing campaigns on Instagram have much higher potential to gain traction and you’ll be more likely to see some rewards.
00TMOhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTMO2013-08-19 12:30:502013-08-19 12:30:50What Social Video Platform is Better For Social Media Marketers?
Duplicate content has always been viewed as a serious no-no for webmasters and search engines. In general, it is associated with spamming or low-quality content, and thus Google usually penalizes sites with too much duplicate content. But, what does that mean for necessary duplicate content like privacy policies, terms and conditions, and other types of legally required content that many websites must have?
This has been a bit of a reasonable point of confusion for many webmasters, and those in the legal or financial sectors especially find themselves concerned with the idea that their site could be hurt by the number of disclaimers.
Well of course Matt Cutts is here to sweep away all your concerns. He used his recent Webmaster Chat video to address the issue, and he clarified that unless you’re actively doing something spammy like keyword stuffing within these sections of legalese, you shouldn’t worry about it.
He said, “We do understand that a lot of different places across the web require various disclaimers, legal information, and terms and conditions, that sort of stuff, so it’s the sort of thing where if were to not to rank that stuff well, that would hurt our overall search quality. So, I wouldn’t stress out about that.”
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It isn’t uncommon for webmasters or SEOs who operate numerous sites in a network to ask how many of them they can link together without bringing down the ax of Google. Finally that question made its way to Google’s head of Webspam who responded in one of his regular YouTube videos.
The question was phrased “should a customer with twenty domain names link it all together or not?” While blog networks can easily find legitimate reasons to link together twenty or more sites (though Cutts advises against it), it seems interesting to use the number in question to discuss normal webpages. As Cutts put it, “first off, why do you have 20 domain names? […] If it is all, you know, cheap-online-casinos or medical-malpractice-in-ohio, or that sort of stuff… having twenty domain names can look pretty spammy.”
When I think of networks with numerous full sites within them, I think of Gawker or Vice, two online news sources who spread their news out across multiple sites that are more focused on unique topics. For example, Vice also runs Motherboard, a tech focused website, as well as Noisey, a site devoted to music. Gawker on the other hand runs Deadspin, Gizmodo, iO9, Kotaku, and Jezebel, among a couple others. Note, at most those networks run 8 unique sites. There is little reason any network of unique but connected sites with more parts than that.
However, there are times when having up to twenty distinct domain names could make sense without being spammy. Cutts points out that when you have many different domain names that are all localized versions of your site, it is ok to be linking to them. Even in that scenario however, you shouldn’t be linking them in the footer. The suggested fix is to place them in a drop down menu where users have access.
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AdWords for Video launched last August, but it took until earlier this month to tack on the much needed analytical tools that have become standard for regular, old AdWords for text.
As Katie Ingram reports for CMS Wire, AdWords for video has added 3 essential tools to help advertisers track who is experiencing their ads.
Reach and Frequency Reporting allows users to see how many unique viewers their ad has received, which seems like something that shouldn’t have taken 6-months to include.
Column Sets takes a company’s marketing goals and shows them relevant metrics to reach said goal. Users can use default columns, such as Website and Conversions or Views and Audience, or make their own out of the available metrics.
GeoMap simply shows where viewers of your ad are located. None of these are groundbreaking inventions, but rather relevant and useful tools to help make AdWords for Video as effective and popular as the original flavor.
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YouTube could be a useful tool for companies looking to boost their customer base through advertising. This tactic has worked for businesses, movies and many other entities in need of a boost. Five basic reasons why you should try YouTube Ads:
Setup is easy – Inside of Google AdWords, create a new campaign, and choose “Online video”. Then, inside the “Shared library” section, choose “Link YouTube accounts” and connect a YouTube account that you own that contains a video you want to advertise. The rest is similar to standard AdWords ads.
Not overly expensive – YouTube ads are still relatively new to many advertisers, so the competition hasn’t driven up costs yet. Your Cost Per View is small compared to relevant Cost Per Click costs.
Free link back to site – It’s a “Call-to-action overlay”. Find this option inside your AdWords video campaign. It will allow you to place a link and call to action back to your site on top of your video.
Options to show – You’ve got four different ways to display the video: in search results, as an option for viewers to choose your video before watching their video on YouTube, as a suggested video in the list of recommended videos next a video playback, and as a preview before a requested video on YouTube.
It works – Video is still growing and a good advertisement created through video, when done right, will get results.
On Monday, Bing rolled out a brand new music video search results page. The new feature allows you to search for a music video by song title, artist, or album, and users will see a box at the top of the results that highlights the most popular music videos related to the search, and a list of “Top Songs” for the query.
