You may have heard about this, but Bing and Facebook have joined forces, and now Bing is going to start displaying results based on Facebook posts.

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This was something that had been coming, but it was unknown exactly when the date would be.  Yahoo and Microsoft have made an alliance.  It’s called the “Search Alliance”.  Originally it was intended as a unification for paid advertisements, but it’s clear now that the unification is for both paid and organic listings; do a search on both Yahoo and Bing for a keyword phrase, and the results are now identical.

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The news is out, Google is not a fan of Microsoft Windows. The main reason is security concerns, the vulnerability that is present with the hackability of the operating system. Read more

Google’s making some changes to their standard search results, to include a left hand nav bar.  This has made some people (including Business Insider) wonder if it’s to imitate what Bing already has in place – a side panel to have different links for images, videos, etc.

This change will affect how people view results in general, although Google’s advertising approach will likely not change heavily.  We’ll have to see what the response is when they go fully live with these changes.

You can see Google’s words on the new SERPs here:

Today a court order goes into effect to force Microsoft to allow Windows users a choice in internet browsers.  Previously, Microsoft’s Internet Explorer was the default browser installation on Windows.  As of today, that decision is no longer enforced, and users will have a choice to make that many were previously unaware they even had.

One possibility of this outcome is that Google Chrome may now see some increase in use.  Google is doing a heavier push in the mainstream media, so everyday internet users will see the option to install Chrome.  If a lot of them choose this, this will increase Google’s hold over the search engine market, and this will also effect many SEOs in their approach to optimization.

It appears the battle between Google and Microsoft (who’s joined forces with Yahoo) may have only now just begun.  To check out more details on this story, see this article by HighPosition.net.

I got an email from Microsoft adCenter promoting the new alliance between Yahoo and Microsoft.  They’re calling it “Search Alliance“.  The aim is to have their online paid advertising fully unified before the 2010 holiday season, although they did say that they’ll wait until 2011 if they “determine this will be more effective”.

Microsoft bought out Yahoo, so now the primary tool behind both search engines will be Bing, and behind the pay per click (and other paid online advertisements) will be adCenter.  The Search Alliance has stated that each company will “continue to have differentiated consumer search experiences”.  Not sure exactly how they’ll pull that off with the same search engine for both, but they may just mean the search interface.

The support will be broken apart, Yahoo supporting the bigger advertisers, and Microsoft will provide support to “self-service” advertisers.  They are combining their platforms for the advertising audience, so ads put together under this new alliance will reach consumers using either search engine.  The Search Alliance brags that advertisers of all sizes will now be able to have access to a combined audience of nearly 577 million worldwide searchers.

At any rate, this is pretty big news – Yahoo and MS pulling together to battle the mighty Google.  I expect this may be an epic battle.