Thanks to the big brand-named algorithm updates, Google has definitely been at the forefront of the link building discussion recently, but obviously the other search engines have their own opinions as well.
As Search Engine Land reports, Duane Forrester, Senior Product Manager for Bing, recently wrote a post on the Bing Webmaster Blog detailing the four worst link building techniques and why you shouldn’t do them.
Unsurprisingly, these link building strategies are largely in line with the methods Google has been fighting more publicly. Nonetheless, it is important to highlight the more spammy methods people are still using to try to boost their link profile.
- Blind Requests – Links aren’t something that should just be given out. Sending mass template emails to websites is about as spammy as you can get. The only people who will respond are those who won’t give you a quality link. Buying email lists to try to send out mass requests is an even bigger waste of funds that really won’t get you far, but could likely incur some penalties.
- Blog/Forum Comments – Some link builders will try to drop links almost randomly into blog comments and forum conversations, but these won’t improve your rankings a single bit. The search engines have been aware of the practice for some time now.
- Link Injection – This is a tactic used by spammers where sites are hacked and links are injected into content such as headers or footers. Some will even push links directly into the body content. Bing does encourage keeping your CMS software up to date and secure, but they also try to take precautions on their side against this tactic.
- Guest Blogging – This is one of the more controversial link building strategies because it isn’t explicitly bad. The problem is, if your focus with guest blogging is to build links, you probably shouldn’t be doing it. Forrester explains, “if you’re going to guest blog, best to do it with the intention to buildyour brand, drive traffic, and create awareness. Doing it to bolster your SEO efforts is a #FAIL these days.”