Human error is an unavoidable part of PPC campaigns. Unfortunately, when dealing with large lists of keywords or the minute details of URL tracking and geotargeting, there’s bound to be a couple of screw ups.

Melissa Mackey, of Search Engine Watch, compiled a list of some of the most common mistakes being made by PPC vets and how you can fix them when they inevitably happen to you. Not only is it a nice way to see what may be coming for you in the future, but it is also a reminder to always take that few extra minutes to check the details and then check again after your campaign gets up and running.

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