Over the past few years, search engine optimization (SEO) has endured a drastic shift from focusing on building link profiles filled with as many links of any quality that you could accumulate to emphasizing the value sites offer to users by assessing content quality. Of course, as the shift has occurred many online marketers were […]
The holiday season is a busy time for local businesses, but many local companies have noticed a steady drop in customers as the internet has made home shopping increasingly more convenient. The good news is that you don’t have to keep bleeding business so long as you have a reasonable internet presence and you are […]
A report released late last week finds that, beginning in 2015, just over half (50.1 percent) of spending on paid search ads will go towards mobile ads. The findings come from research firm eMarketer, who also predicts the trend to continue until mobile claims 76.7 percent of US search ad spend in 2018. These findings […]
It can seem like the entire world hates Google+ sometimes, but in reality the social media platform has carved out a niche audience that has stayed loyal over several years, and recent changes have given the platform a strong presence in local search results. As Google has upped the presence of “local packs” or groups […]
Google has had a strong grip on the vast majority of web traffic, but a new report suggests they are losing their grasp. In just two weeks since Yahoo replaced Google as the default search engine in Firefox’s latest version, the search engine has experienced a 29.4 percent growth in usage, while Google has experienced […]
If you are still running SEO the same way you were at the start of the year you are already behind the curve. SEO is constantly changing and proper SEO strategies need to be well-planned enough to stay on target over long periods of time while also flexible enough to adapt to the constant guideline […]
Last night, Google Maps released massively revamped quality guidelines for local pages which could have a heavy impact on businesses who don’t ensure their pages conform. Jade Wang from Google shared the news in the Google Forums stating: We’ve updated and clarified our quality guidelines for local pages. Please read the new version here, and, […]
Love her or hate her, chances are if you were searching for a celebrity this year using Bing, you were probably looking Kim Kardashian. Thanks to her highly publicized marriage to Kanye West and her “break the internet” magazine cover, Kardashian was the top searched for celebrity on Bing in 2014, topping a list of […]
According to Parse.ly’s quarterly Authority Report, Facebook is still the best social platform for publishers looking for exposure. The site saw a 10 percent increase in referral traffic to publisher sites this August, compared to the data from a year earlier. Parse.ly analyzed data from over 10 billion page views and more than 100,000 posts […]
Tomorrow marks a rather significant change in Facebook policy as they close the so-called “like gate.” As announced in August, Facebook has decided that pages will no longer be able to require likes to enter contests or view content. Facebook said the change was intended to guarantee people are only using likes on pages they […]
