Snapchat has quickly become one of most popular apps and certainly the most popular temporary photo and video sharing network, but thus far they have yet to find a way to monetize their service. CEO Evan Spiegel says that will change very soon, as untargeted, disappearing ads may begin showing up in the near future. […]
Tulsa Marketing Online has always believed tracking data is one of the most essential steps to running an informed marketing campaign, but apparently many search marketers are opting out of comprehensive tracking when it comes to phone conversions from search campaigns. A new survey from Invoca has found that just 36 percent of respondents reported […]
It isn’t a reality quite yet, but image reading and object recognition are likely to change the search game in a big way before long. Razvan Gavrilas has spent the past few months researching the advancements Google is making in the fields of “reading” and indexing images and not only does it appear these types […]
SEO and social media marketing have been interconnected for several years, but they are also typically treated like separate efforts that influence and benefit from each other rather than being entirely coupled. That is why one of the most neglected features of Pinterest is Guided Search. It is no secret that Pinterest is quickly becoming […]
If you believe everything you read online, you might believe Facebook is only a viable marketing platform if you’re already a big brand. But, a new report suggests small businesses across the country recognize the potential in advertising themselves across the site. The study from advertising research firm BIA/Kelsey says small businesses are marketing on […]
Much has been made out of the announcement that Google would include switching from HTTP to HTTPS in their ranking algorithm. Despite clearly stating that the factor would be lightweight in the initial announcement, the possibility of a relatively easy rankings boost drove lots of people to make the switch immediately. In the aftermath studies […]
The phrase “content marketing” is thrown around all over the place, but marketers seem to be forget that content can mean more than blog posts. While blogs can play a big role in online marketing and catching the attention of your audience, there are several other tools at our disposal that are often more effective. […]
Webmasters using “thin” or poor quality content may have seen a drop in traffic this week, as Google has announced that the release of the latest version of its Panda Update. According to a post on Google+, the “slow rollout” began early this week and will continue into next week before being complete. While those […]
For many advertising platforms, the rising use of mobile devices to browse the internet has been both a boon and a relief. While the greater number of people accessing the internet on-the-go means advertisers have a better chance of connecting with potential customers close to the point of sale, but it has also created a […]
The latest “audience insights” report for Q2 of this year from NinthDecimal was released this week and the findings about shopping on mobile devices could have a big influence on how marketers think about on-the-go research and conversions. The report shows that smartphones are quickly becoming the primary way users research retail purchases, which should […]
