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The holiday season is a busy time for local businesses, but many local companies have noticed a steady drop in customers as the internet has made home shopping increasingly more convenient. The good news is that you don’t have to keep bleeding business so long as you have a reasonable internet presence and you are willing to invest the time to optimize your online business presence.

Jade Wang from the Google Business Help team just offered a list of tips local businesses who have already established themselves online can do to improve their conversion rates and draw in more foot traffic. If you want to score a bigger piece of your market, now is the time to do it by following these simple tips:

Got special holiday hours?

Let your customers know that you’re open for business extra late and update your hours as needed. You’ll want to update hours about two days before they should go into effect. If you’re open 24 hours a day, enter 12:00am – 12:00am.

Highlight your holiday spirit

If you’ve got a holiday promotion or special information that you’re sharing on Google+, you may want to make it a pinned post. That way, you can keep that content front and center.

Expand your reach to sleepless shoppers

Our data shows that consumers will be even more restless, with one third of all shopping-related searches now happening between the hours of 10pm and 4am. Take a look at our blog post for tips on how AdWords can help you cover your bases.

Check your list (twice)

Remember to log back into Google My Business (Locations) regularly to make edits as needed and let us know that you’re actively managing. You can also check up on any updates to your business information from other users and ensure that it’s accurate and updated.

Wang shared the advice via the Google Business Help forums, which can be viewed here.

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