Pay-per-click (PPC) advertising is still relatively new and many business owners are still hesitant about investing their limited resources into an advertising system they are unfamiliar with. But, there are countless reasons you should make the jump. PPC advertising has proven itself time and time again as a means of driving real results for all […]
Many celebrities and popular internet figures were shocked last week when they lost thousands upon thousands of followers in the Instagram Rapture. It shouldn’t have been such a surprise, as Instagram gave warning they would be deleting fake and spammy accounts, but the purge of useless accounts still caused an uproar across the social network. […]
A recent report from Chitika Insights shows the iPhone generates more traffic across both apps and the mobile web in North America than any other smartphone manufacturer. Perhaps surprisingly, its share of traffic was larger on the mobile web than across app usage. For the study, Chitika analyzed two sets of data including half a […]
Instagram made big news recently by speeding past Twitter in active users, reaching 300 million to Twitter’s 284 million. Perhaps surprisingly, Twitter’s board members didn’t seem concerned by the numbers. Evan Williams, Twitter co-founder and board member didn’t mince words when he reportedly told Fortune “I frankly don’t give a s*** if Instagram has more […]
Despite numerous studies showing that mobile is beginning to overtake desktop, a new survey by Marin Software shows only a third of the 300+ digital marketers polled in the U.S. and UK make mobile a priority. Over half (57 percent) said they optimize for mobile when they can but don’t put great focus on it, […]
Much like Bing, Twitter, and Facebook, Google releases a yearly list of the topics we’ve been searching for over the past 12 months. Compiled by analyzing the trillions of searches performed on Google in 2014, the list shows a more serious side to the internet compared to their competitors’ lists which tended to highlight the […]
As the year comes to a close, countless companies are releasing their 2014 recaps and best-of-lists, including Facebook and Twitter who have both recently released their year in review which highlights the top trends, topics, locations, and content across social media his year. Facebook Here are the top updates, trends and locations on Facebook in […]
Facebook has been rolling out tons of new features aimed at improving business pages lately, but the most recent feature could be the most important of them all. Yesterday, the social media site announced it would be launching call-to-action buttons visible on business pages. As the announcement explains: “Pages are an important destination for people […]
Instagram is quickly becoming one of the most popular social media platforms around. With new estimates saying Instagram pulls in 300 million monthly users, the photo- and video-sharing app has bypassed Twitter’s official user count of 284 million. The new numbers mark a 100 million user increase since March. The company announced the milestone yesterday, […]
Over the past few years, search engine optimization (SEO) has endured a drastic shift from focusing on building link profiles filled with as many links of any quality that you could accumulate to emphasizing the value sites offer to users by assessing content quality. Of course, as the shift has occurred many online marketers were […]
