Google AdWords is one of the most powerful tools available to companies trying to get their ads seen online. The only problem is the service can often feel overwhelming to those who are not experienced with the tool, especially with the near constant updates.
Thankfully Google is making it easier for business owners and advertisers to keep up to date and learn the ropes of AdWords with a super useful how-to-guide to paid search.
The guide is part of the Google Best Practice series, located in the Help section of AdWords. The series provides practical advice on using AdWords products to get the most out of paid search and covers everything from optimizing keywords to measuring analytics data.
To help keep up with the frequent updates, AdWords has also added a timeline tool which displays new features and changes to policy and guidelines in a convenient location. The timeline shows recent updates chronologically, so you can easily see what the latest news is. The tool will show brief descriptions of all new products, features, and updates, with links to more information.
Considering AdWords updates hundreds of times a year, this timeline will be a godsend to many advertisers who are vigilantly watching for updates.
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