This week, Facebook introduced a new mobile ‘Ads Manager’ app which claims to make it easier for the over 800,000 monthly advertisers on the site to manage ads on the go.
The new Ads Manager app allows advertisers to create new ads, as well as tweak and monitor existing ads on the fly. It also includes budgeting and scheduling features.
This means increasing budgets for well-performing ads or drafting up new ads is as easy as pulling out your phone, no matter where you are.
The Ads Manager app is available now for American iOS users, and the company says Android users can expect the app later this year.
The timing of the new app is especially relevant as the company simultaneously announced reaching a milestone of two million unique businesses advertising on Facebook.