Adobe Flash is all but dead and Google is putting the final nails in the coffin by dropping support for Flash-based ads in favor of ads coded in HTML5. This isn’t happening immediately, but Google announced its intention to move to HTML5 by January 2017 in order to give advertisers time to transition. As part […]
Twitter is calling its latest new feature an improvement to their timeline, but many users disagree. The new Improved is an algorithm-based feature which uses data collected from a user’s previous activity on Twitter to show them the tweets that are of most interest to them at the top of their timeline. The goal, according […]
Have your checked your business’s Knowledge Graph information lately? If you haven’t, you may be hearing from Google the next time you perform a search. Recently, Dan Leveille discovered that Google is proactively reaching out to searchers and urging them to keep their business listing up-to-date. If you haven’t checked on your listings recently, you […]
Online searchers are increasingly turning to mobile devices during the biggest trending moments, and this year’s super bowl makes that clearer than ever. According to Google, 82 percent of all TV ad-driven searches during the Super Bowl came from smartphones, a 12-point increase from last year. Desktop continues to trail mobile searches with just 11 […]
Valentine’s Day is just over the horizon, and many people are just starting to plan their romantic evening and searching for the perfect gift for their sweethearts. For many industries, such as flowers and gift cards, this week is their biggest shopping period of the year. The US floral industry alone is predicted to rake […]
How do you get people to share your brand’s video? That’s the question posed by a recent survey from Wyzowl. The findings show people are very open to sharing, but you have to connect with them the right way. An absolute majority (97%) of US consumers said they would be willing to share a video […]
The war between YouTube and Facebook for the most popular online platform for sharing and watching videos is heating up, and Facebook may win a major victory this weekend. With the Super Bowl upon us, everyone is gearing up for one of the greatest competitions of the year – the fight for the most watched […]
Valentine’s Day is almost upon us, and that means searches related to the holiday are already starting to spike. Thankfully, you still have time to get campaigns running before Valentine’s Day searches peak. Bing recently released data giving insight to key trends for Valentine’s Day-related searches (including gifts, candy, flowers, restaurants and jewelry), as well […]
Google is always changing. Over just the past few years, the way search works has changed radically – moving to a more user-based model and mobile-first mindset. This shift in attitudes has changed how the world’s most famous search engine works down to its very foundation, with the intent of moving away from a system […]
Google has released its annual “bad ads” report, though they’ve changed the name a bit. Every year Google uses its bad ads report to highlight the efforts they are taking to rid AdWords of scammers, malware, and fraudulent ads. This year, they covered pretty much the same areas but chose to focus on the positive, […]
