Have your checked your business’s Knowledge Graph information lately? If you haven’t, you may be hearing from Google the next time you perform a search.
Recently, Dan Leveille discovered that Google is proactively reaching out to searchers and urging them to keep their business listing up-to-date. If you haven’t checked on your listings recently, you may see a similar alert to the one below next time you sign in with a Google account associated with a Google My Business page.
“Other than asking developers to include social profile data, this seems like the first time Google is proactively asking business owners to directly suggest edits to their Knowledge Graph info.”
Leveille also uncovered a newly updated help document from Google detailing the criteria for being considered an “official representative of an entity in the Knowledge Graph.”
This is a significant move by Google to try to clean up out-of-date Knowledge Graph information and provide accurate listings. Both local businesses and major corporations can take advantage of the Knowledge Graph, so it is always a good idea to regularly check your listings and make sure they are current.