The magic number for Twitter appears to be 140. The social network built its platform around 140 character tweets, and now it is taking a similar approach with its video service by limiting videos to 140 seconds, according to a recent announcement. Now, everyone can post videos up to 140 seconds long! We can’t wait […]
In shared content worth anything if it isn’t getting read? That’s the question many are asking after a recent study from Columbia University and the French National Institute found that the majority of content that gets shared on Twitter (59%) is never clicked on. The study reviewed a month’s worth of visits to five popular […]
As more people are searching for businesses from a variety of devices like smartphones and tablets, it is important that businesses provide a diverse number of ways to get in touch. Now Google is testing a new AdWords extension that will allow users to contact advertisers in an entirely new way. In the past, Google […]
Pinterest may be one of the leading social platforms around, but its forays into advertising have been slow. The company took its time testing “Promoted Pins” to make sure they didn’t negatively impact users. When the ads finally were rolled out to all, they were also incredibly simple, with limited targeting and customization. The company […]
Since its launch in 2010, Apple’s ad service known as iAd has seemed largely like an afterthought. In fact, the company had announced earlier this year that iAd’s services were being discontinued. This all makes the iPhone maker’s latest announcement a bit of a surprise. Ahead of this year’s Worldwide Developer Conference (WWDC), Apple announced […]
Keeping a clean and orderly URL structure for your site can be more than just a helpful way of keeping your pages organized. SEO-friendly URL structure can also make your site easier for search engines to index and modestly improve how Google and Bing rank your site. Unfortunately, establishing the absolute best URL structure can […]
The algorithmic timeline is starting to take over. For the longest time, the algorithmic timeline was a defining characteristic of Facebook, while sites like Twitter and Instagram used chronologic timelines to keep people up to date as things happened in real time. However, Twitter made the controversial decision to implement an algorithmic timeline earlier this […]
While loading speed is a crucial issue for most mobile internet users, Google’s “Mobile-Friendly Algorithm” isn’t currently using it as a ranking factor for mobile pages. However, that is likely to change when Google releases their next mobile-friendly update. According to reports from the recent Search Marketing Summit in Sydney this week, Google Webmaster Trends […]
It is no secret that visual content is more engaging to readers. Whether you use infographics, social media images, video content, or just creating ads that are visually attractive, users will always react more to content that is more than just text on a screen. But, just because you are using more visuals in your […]
As smartphone internet use has exploded in the past few years, mobile-friendly pages and search engine optimization have become the standard, but new statistics from Bing suggests the future of SEO may be all about voice search. During the Search Insider Summit last week, Bing representatives told the crowd that a quarter of all searches […]
