Early this year, Google took advantage of the US Presidential election to test a new feature allowing candidates to publish messages straight to the front page of search results. Then, in March, the company expanded this test to include a tiny number of small businesses. Now, Google is widening their tests yet again – increasing […]
Instagram is still typically thought of as a niche social platform. But, with over 300 million daily active users and counting, the Facebook-owned app is far from a scrappy upstart. It’s a hugely popular platform that is still being overlooked by advertisers and brands. Brands that incorporate Instagram into their social media strategy have been […]
Earlier this year, Twitter rolled out a new feature known as #Stickers that let users add searchable emoji to their photos posted on the social platform. Since then, Twitter says millions of photos containing #Stickers have been tweeted and shared around the world. Initially, the emoji available for these “virtual hashtags” were limited to the […]
Pinterest is continuing to bulk up its ad platform by allowing advertisers to now buy ads based on how much they want to pay for impressions, the company announced today. In the past, advertisers were only allowed to choose how much they wanted to pay for engagement. Along with the new way to purchase ads, […]
Your Google My Business Page is the epicenter of all your local online marketing for your brand or business. Now, Google is making it easier to see how users find your GMB page with enhanced insights that show where your visitors are coming from. The biggest question the new insights help answer is where your […]
Facebook operates one of the largest ad services on the internet and they claim they have finally figured out how to beat ad blockers with two new changes to their ad platform. To start, the company has announced they have created a way to get past ad blocking extensions on desktop to show ads to […]
We can all pretty much agree clickbait is the worst. There’s nothing as annoying as clicking a misleading headline only to be taken to a poorly made website, usually covered in ads, and filled with bad copy. Thankfully, Facebook is trying to put an end to clickbait with new changes to their ranking algorithm. After […]
Since the launch of Accelerated Mobile Pages, Google has indexed over 150 million AMP pages from over 650 thousand unique domains. You probably wouldn’t know that from looking at the search results, though. Instead, searchers have only been shown the small number of AMP pages featured in the “Top Stories” carousel on some search results. That […]
Instagram is launching a new feature, but many are saying the new feature seems inspired by another popular social photo app – Snapchat. The new feature called Instagram Stories lets users and brands share a collection of moments that disappear after 24 hours. If that sounds familiar, it is because the feature is very similar […]
Facebook and Twitter aren’t the only social media platforms you can advertise. Smaller, more niche social networks like Reddit, Pinterest, Snapchat, and Tumblr have all gotten in on social advertising with innovative ad formats and placements. Now, two of those sites have both announced new ads on their networks that directly give back to their […]
