Your Google My Business Page is the epicenter of all your local online marketing for your brand or business. Now, Google is making it easier to see how users find your GMB page with enhanced insights that show where your visitors are coming from.
The biggest question the new insights help answer is where your GMB page visitors are coming from. Specifically, are they coming from Google Maps or Google Search? With enhanced insights, you can now see a simple breakdown of how many visitors are coming from each source straight from your GMB dashboard.
The new insights also help you understand how people are finding your page. Some may be searching directly for your brand or business name, but others are likely to find you by searching for a related keyword.
You can now view a comparison of who found your page by searching for your name and who searched for a related keyword. Don’t expect to be able to see which keywords they were searching for, however. Those are currently ‘not provided’.
While these new insights are being added, Google is also removing the Google+ statistics from the GBD dashboard.